Keywords
What are the three main keyword match types?
Broad, Phrase, and Exact Match
Layer this type of audience into your campaigns when trying to target users who are already looking to purchase a certain good or service:
In-Market Audience
It is best practice to have this many RSAs per ad group:
3
This is one of Nebo’s largest clients running paid search, sometimes dubbed “The Beast”:
Brookdale / BKD
What are the two main paid search advertising platforms?
Google Ads & Bing (MSA)
Pull this type of report to see the keywords for which your ads are serving and add negatives if there are any irrelevant ones:
Search Terms / Search Query Report
Targeting centered around characteristics like age, gender, parental status, and household income is considered to be:
Demographic Targeting
With this type of test, you can test two different variables in an ad, whether it is copy variations, imagery, or extensions, to see which performs better:
A/B Test
This client sells luxury paper goods and has even been used by the White House:
Neenah Paper
When are Expanded Text Ads expected to be phased out of Google?
July 2022 / June 30, 2022
What is Google’s keyword research tool called?
Keyword Planner
With which company does Microsoft partner for industry, company, and job function targeting?
What is the maximum number of headlines AND maximum number of descriptions in an RSA?
15 Headlines, 4 Descriptions
This is a relatively newer client that started running paid search 1 year ago, but is under the same parent brand as another that we have been running search for years:
Amerimix
This new campaign type allows you to access all of your ad inventory across channels like YouTube, Display, Search, + Discover from one single campaign:
Performance Max
What is the keyword type that was recently phased out of Google Ads?
Broad Match Modifier (BMM)
For Discovery campaigns, targeting is at the _______ level?
Ad Group
You can pull this type of report to see performance of the headlines and descriptions of your RSAs, which are serving together, and which variations are serving more often:
Combination Report
This was one of Nebo’s first paid search clients. We have not raised their fees and are technically losing money working with them:
Baltimore Home Specs
If you wanted to implement a bid strategy that worked across multiple different channels, what platform would you use to do so?
SearchAds 360
What is the maximum number of negative keywords that can be housed in an account for search campaigns?
10,000
What is the minimum number of active users (30 Days) for an audience for a Display campaign?
100 people
With this ad type, you upload images, ad copy, and URLs, and Google will automatically generate ad combinations for website, app, YouTube, and Gmail placements:
Responsive Display Ad
What was Nebo’s first paid search client?
VIA
With third-party cookie depreciation approaching, this is Google’s current solution that is being fleshed out to replace cookies:
Topics API