History of Netflix
Case Summary & Netflix Culture
Organizational Culture Types
Leadership & Socialization at Netflix
ASA Framework
100

In what year was Netflix founded?

1997


100

What phrase captures Netflix’s core culture philosophy?

“Freedom and Responsibility”

100

What is the term for a culture focused on innovation, flexibility, and risk-taking?

Adhocracy Culture

100

Who is the Netflix CEO that shows the company’s culture through his actions?

Reed Hastings

100

What does ASA stand for in the ASA model?

Attraction, Selection, Attrition


200

What type of service did Netflix originally offer?

DVD rentals by mail

200

According to the slide, what does Netflix believe great people outperform?

Rules

200

Organizational culture is described as ____?

Shared values, beliefs, and assumptions within an organization

200

What leadership style at Netflix means being open and honest with everyone?

radical transparency

200

What type of people are attracted to Netflix according to ASA?

People who value freedom, transparency, and independence

300

Which CEO turned Netflix into a major streaming giant?

Reed Hastings

300

What physical structure symbolizes Netflix’s flat organizational style?

Open offices with little physical separation between roles.

300

In Schein’s model, what do we call the things you can see in a company, like office layout or slogans?

Artifacts

300

What helps employees at Netflix be more creative and happier at work?

Having freedom to make their own decisions

300

How does Netflix select employees using culture?

Hiring only top performers who fit the Culture Memo

400

What year did Netflix launch its streaming service?

2007

400

What cultural concept refers to Netflix’s belief that a team of high performers is more powerful than strict rules?

Talent Density

400

What culture model did your presentation use to analyze Netflix?

Schein’s 3-level model

400

What helps everyone at Netflix stay on the same page and work well together?

open feedback

400

Why do some employees quickly leave Netflix?

They want stability, rules, or structure and realize they don’t fit

500

What was the first Netflix original series released in 2013?

House of Cards

500

What assumption underlies Netflix’s culture according to Schein’s model?

High performers don't need supervision; openness leads to better decisions.

500

What level of Schein’s model includes Netflix’s open offices and “Freedom & Responsibility” tagline?

Artifacts

500

According to Reed Hastings, what do openness and trying new ideas help Netflix do better?

learn faster and make better decisions

500

Why does ASA explain Netflix well?

A strong, consistent culture acts as a filter at all three ASA stages.