Experian Story
Experian’s commitment to data accuracy gives us a major competitive edge, with our data being ____% clean.
99%
These are Experian's top three competitors.
Equifax, TransUnion, Dun & Bradstreet
This person often answers the phone or email before you reach the decision-maker and can either block or pass along your message.
Gatekeeper
This term describes the typical profile of a decision-maker, including their goals, challenges, and buying preferences.
Buyer Persona
He is the President of Integrated Sales and Marketing.
Stan Oliai
Experian is best known as a global leader in this, helping organizations and consumers make smarter decisions.
Data and analytics
Name two internal resources that can be used to locate competitive information
Seismic, battle cards, Copilot
This type of question often results in a complex response rather than a yes or no answer.
Open-Ended Question
These four generations currently make up today’s workforce, each with different values, communication styles, and buying behaviors.
Baby Boomers, Generation X, Millennials, and Generation Z
He is Experian's North America CEO.
Jeff Softley
Experian partners with banks, lenders, and other institutions in this industry to help them manage risk, serve customers, and drive growth.
Financial services
When a competitor tells a buyer, ‘we have the same data as Experian,’ sellers can respond by highlighting 99% data accuracy, advanced analytics, and cross-industry expertise. This is an example of handling what?
A competitive objection
Name three tools that help with prospecting.
6Sense, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, Copilot, Gong
When sellers study common pain points like compliance costs in financial services or rising customer expectations in retail, they are building this type of knowledge/acumen.
Business Acumen
This football player filmed an Experian advertisement in a Super Bowl commercial.
Travis Kelce
When sellers bring together solutions from multiple business units and industries to deliver more value to clients, they’re practicing this Experian approach.
OneExperian
Experian maintains 99% clean data, giving clients confidence in accuracy and reliability. This is considered a major what?
Competitive advantage
This is the first stage in the Experian Sales Framework where sellers prospect new business.
Initiate Stage
Before reaching out to a prospect, doing this helps sellers learn about the company’s goals, industry pressures, and key decision-makers, making the first conversation more relevant.
Gathering intel and building a buyer profile
Experian North America Headquarters is located is this west coast city.
Costa Mesa, California
The Fair Credit Reporting Act (FCRA) requires that a business has a valid reason, such as a credit application, to access consumer credit data. This valid reason is known as what?
Permissible purpose
This competitor is most associated with mortgage adoption.
TransUnion
You can spark a conversation with a buyer through at least three different channels, such as these.
Phone calls, emails, and social media (LinkedIn)
Top-performing sellers succeed not just by knowing their products but by speaking the language of their buyer, anticipating buyer concerns, and tailoring the message to each persona. This combination of knowledge builds this type of acumen.
Customer Acumen
This sales methodology was adopted in 2025 to help sellers Teach, Tailor and Take Control.
Challenger Sales Methodology