Data Collection Instruments
This instrument involves a set of written questions for participants to fill out
What is a questionnaire?
Traditional media includes newspapers, radio, and TV
What is True
Is a survey used to collect quantitative or qualitative data?
What is quantitative?
A ____ is used to collect written data from many people
What is a questionnaire
Focus groups are a quantitative method
What is false
Which instrument uses structured interactions to gather verbal responses
What is an interview guide?
Which media allows user-generated content and interactivity?
What is new media?
kind of data is collected through interviews, primary or secondary?
What is primary?
Data collected from real-time experience is called ____.
What is primary data?)
Social media is an example of new media
What is True
What instrument collects data through observing events?
What is an observation checklist?
Name a characteristic that differentiates traditional from new media.
What is interactivity?
Quantitative data is often represented in what kind of format
What are numbers, charts, or graphs?
Online tools like Google Forms collect ____ data
What is digital or survey?
Surveys are always qualitative
What is false
This tool gathers data via online platforms.
What are online surveys?
Traditional media operates primarily in a one-way communication model
What is true?
Is historical newspaper research an example of primary or secondary data
What is secondary
Interviews can be either ____ or ____.
What is structured or unstructured?
Secondary data is more expensive to collect than primary data.
What is False
Name an instrument that helps guide group discussions in research
What is a focus group guide?
Traditional media is ____ while new media is ____.
linear, interactive
Qualitative data is often collected in the form of ____.
What are interviews, observations, narratives?
In qualitative research, ____ are often used to describe participants' experiences
What are narratives?
Traditional media encourages instant feedback
What is False