Opportunity
Chris' favorite way to organize situations (and glean new product opportunites)
What is a SWOT?
Method that calculates partworths allowing to understand trade-offs
What is Conjoint?
Name of company we partnered with for research that does online agile consumer research
Usually in an excel file utilizing input from volume forecast that determines the fate of the launch
What is 10 year cash flow? Or What is determining Financial Viability?
Document created to communicate to marketing agency about new product including key consumer challenges
What is a Creative Brief?
What is Listening Study
Method used to design the new Experiences App
Most expensive and least used form of Market Testing today
What is Test Market?
Name the components of a Positioning Statement
What is Target, Frame of Reference, Benefit & Reason to Believe?
In "hardware" industries, Agile is used mainly for this type of Innovation
What is disruptive?
Two qualitative research methods used to uncover consumer needs
What is ethnography & focus groups?
Kraft Heinz is trying to implement this type of innovation process to design new products.
What is Agile New Product process?
The case in which you forecasted volume using the ATAR model
What is Montreaux Chocolate Case?
Though may use multiple pricing methods, what is best method?
What is Demand Based? Or Determining consumer willingness to pay
A type of Innovation that has low incrementality but used to maintain leadership or stay on trend
What is a Line extension?
Name the main cause and year that Lego almost went bankrupt.
What is 2004 and innovation not profitable?
Montreaux Chocolate used this quantitative research method to design optimal product bundle for their new dark chocolate offering
What is concept test?
Relative advantage, Compatibility, Observability, Complexity, Trialability are part of what theory?
What are Roger's 5 Factors for Innovation Diffusion?
Dividing consumers into Groups with similar distinguishing characteristics around your category
What is Segmentation?
In an interview we saw on prioritization, who said, "Sometimes you have to pick the things that look like they are going to be right horses to ride going forward."
Who is Steve Job?
Example of one company / product that offers products and services across categories to satisfy JTBD (ones we discussed in class)
What is American Girl, Detroit housing project?
Quantitative method that prioritizes and categorizes features; delighters, desirable, indifferent, undesirable
What is Kano Analysis?
Method for defining market size (m) using p & q
Bass Diffusion Model
Questions Sweet Thins had on two areas of positioning
What is optimal target segment? What is Frame of Reference?
One important characteristic of innovative companies that was highlighted by James Dyson in the clip we watched in class
What is celebrating failures?