Coordinating travel schedule, Reserving hotel rooms, Welcoming guests as they arrive.
Hospitality
Money is spent directly by visitors, teams, sponsors, or the organization at the event.
Ex: Merchandise Sales, Ticket cost, Food and Beverage Sales.
Direct Impact
The 2028 Summer Olympics will be in this U.S. CITY.
Los Angeles
This annual championship game is watched by millions of fans across the U.S. each February.
Superbowl

Responsible for the entire ticket-office, staff, Allocates tickets to their proper outlets, Keeps detailed ticket sales records
Ticket Management
The ripple effect of the initial spending at events
Ex: Hotel, Restaurant, Travel spending
Indirect Impact
The 2024 Summer Olympics was held in this FRENCH CITY.
Paris
Held every four years for each Games (Summer or Winter), this international multi-sport event brings together athletes from around the world.
The Olympics
In charge of ALL marketing efforts, Oversees each of the marketing, sub departments, Creates a marketing budget for the organization
Marketing Director
High Expenses, Displacement of Local Businesses, Resource Consumption, Pollution, Traffic Congestion
Negative Impacts
The 2022 Winter Olympics were hosted by this CHINESE CITY, the capital of the world’s most populous country.
Beijing
This international soccer tournament, held every four years, crowns the world champion.
FIFA World Cup

This career writes press releases, develops media guides, organizes news conferences, and manages the press box.
Media Relations
Job Creation, Increase Revenue for Local Businesses, Tourism Boost, Infrastructure Development
Positive Impacts
The 2026 Winter Olympics will take place in this EUROPEAN COUNTRY known for pasta and pizza.
Italy (Milan–Cortina)

This annual college basketball tournament in March determines the national champion and is famous for “March Madness.”
NCAA Tournament

This career plans sports camps, responds to messages from fans, schedules appearances for athletes and coaches, and plans youth clinics.
Community Relations
Groups or individuals affected by sports and events, including event organizers, local government, sponsors, businesses, and local residents.
Ex: Investors
Stakeholders
This JAPANESE CITY hosted the 2020 Summer Olympics, delayed by one year because of the Covid-19 pandemic.
Tokyo

This prestigious golf tournament is held every April in Augusta, Georgia, and awards a famous green jacket to the winner.
The Master's
