Nature of Sports
Target Marketing
Anything Trends
Trends
100
People that participate in events with rules and regulations
Organized Participants
100
What are the two types of Target Marketing activities?
Mass & Segment Marketing
100
This symbol is used on social media to group posts and make them easier to find.
Hashtag (#)
100
Which trend that we learned about in class is connected to the Automated Ball Strike System?
Technology in Sports
200
Which sports consumer must be present for the sporting event to take place?
Athletes or Participants
200
Identifying and selecting people based on physical and social characteristics.
Demographic segmentation
200
Patterns or shifts in consumer behavior, preferences, and expectations.
Trends
200
Which trend that we learned about in class is connected to the Chicago White Sox?
Mental Health & Wellness
300
It's tangible and can be stored. Customers can purchase these items at events.
Sporting Goods
300
Identifying and selecting people based where they watch sporting events or games is called
Geographic Segmentation
300
Something that becomes very popular for a short time but usually fades away quickly.
Fad
300
Which trend that we learned about in class is connected to the San Francisco Giants?
Eco Friendliness & Sustainability
400
Stephen A Smith (ESPN) and Reggie Miller (NBA) are analysts who give customers what sports product?
Sports News or Sports Information
400
Identifying and selecting people based on lifestyle and values.
Psychographic Segmentation
400
Our lesson this week focused on MLB. What does MLB stand for?
Major League Baseball
400
Which trend that we learned about in class is connected to the Cleveland Guardians?
Inclusion & Diversity
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500
Advertisements for the Super Bowl, the FIFA World Cup, and the NBA Finals are examples of what type of marketing?
Sports & Event Marketing or Event Marketing
500
Identifying and selecting people based on rate of use and occasion response.
Behavioral Segmentation
500
What was the name of the song at the beginning of the lesson for the MLB Hype Video?
Can't Hold Us
500
What was the cell phone provider that sponsored the ABS strike zone?
T-Mobile
