Target Market II
Market Analysis
SG Admin
More SG
100
Identifying and selecting people based on:
+ physical and social characteristics
Demographic Segmentation
100
What is the process of assessing a specific market within an industry to understand consumer needs and trends.
Market Analysis
100
This administrator is:
+ 27th year of education
+ Has the vision for South Garner High School
+ Graduate and played basketball at Lenoir-Rhyne University.
+ Assistant Principal at East Garner Middle (2008)
Mr. Faison (Principal)
100
What is South Garner High School's FULL Address?
No Zip code needed!!!
8228 Hebron Church Road, Garner NC
200
Identifying and selecting people based on:
+ regions
+ states
+ neighborhoods
+ cities
Geographic Segmentation
200
What are these called in a Market Analysis?
1. Define Target Market
2. Gather Data
3. Analyze Data
4. Draw Conclusions
Steps of Market Analysis
200
This administrator is:
+ 24th year of education
+ Prior to working in Public Schools, I also worked in the Charter and Private school sectors.
+ Worked in the Harnett, Durham and Wake County Public Schools
Ms. Holland
200
How many students does South Garner High School serve based on the website?
Answer between: 1,700 - 2,000 students
1,850 Students
300
Identifying and selecting people based on:
+ lifestyle
+ personality & interest
+ values
Psychographic Segmentation
300
Involves creating actionable strategies based on insights gained from market analysis. Helps map out what to do with the market analysis.
Hint: Short & Long Term Strategies
Market Planning
300
This administrator is:
+ 13th year of education
+ Instructional assistant, GEAR UP student services coordinator, teacher, assistant principal,
+ Elizabeth City State graduate
Mr. Saunders
300
This administrator is:
+ Originally from Central America- Nicaragua.
+ Served in educational roles in the Charlotte Mecklenburg School System, Wake County Public Schools and Durham Public Schools;
+ Served as both a teacher and administrator.
Mr. Espinal
400
Identifying and selecting people based on:
+ rate of use
+ benefits derived
+ loyalty response
+ occasion response.
Behavioral Segmentation
400
Data that is collected directly from original sources (first-hand) for a specific research purpose.
Primary Data
400
This administrator is:
+ Been in education for almost 20 years
+ This Assistant Principal has grown as a Titan; first as a teacher, then as an instructional leader, administrative intern, and now an assistant principal
Ms. Emilcar
400
This administrator is:
+ Been in education the last 17 years
+ A double eagle, earned a Bachelor of Arts from North Carolina Central University.
+ Earned Bachelor's and Master's from the same school.
Mr. Wallace
500
Two types of Target Marketing Activities
Mass & Segment Marketing
500
Data that has been previously collected by other organizations or sources.
Secondary Data
500
This administrator is:
+ In his 24th year of experience
+ Has the vision for South Garner High School
+ Education as a teacher, Athletic Director, Soccer Experience, Dean of Students, and Assistant Principal
Mr. Edwards
500
South Garner High School opened in the fall of 2018. What year was the first graduating class?
Hint: Answer is between 2018 - 2022
Spring of 2021