Target Market Dreamville
Demographic, Geographic, Psychographic and Behavioral are called the four Marketing __________
Segments or Segmentations
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire.
A Market
What is the process of assessing a specific market within an industry to understand consumer needs and trends?
Market Analysis
This administrator has the vision for South Garner High School to become one of the premiere schools in Wake County.
Mr. Faison
This segmentation targets Dreamville fans, primarily between 18 and 34
Demographic segmentation
Identifying and selecting a particular group of customers a business seeks to attract.
Target Marketing
Involves creating actionable strategies based on insights gained from market analysis, detailing how to reach and engage the target market.
Market Planning
This Assistant Principal is originally from Central America- Nicaragua. As an English Learner, coming to the United States had a huge impact on who I am today and why I chose education as a career.
Mr. Espinal
This segmentation focuses on fans who traveled from cities like Atlanta, New York, and Fayetteville to attend the festival.
Geographic Segmentation
This marketing communicates to a large audience also called "Undifferentiated Marketing"
Mass Marketing
- Define Target Market
- Gather Data
- Analyze Data
- Draw Conclusions
Steps of Market Analysis
This Assistant Principal is a double eagle (North Carolina Central University). He earned his Bachelor's and Master's from the same school.
Mr. Wallace
This segmentation reflects Dreamville fans who share values of authenticity, self-expression, and deep lyricism.
Psychographic Segmentation
The division of a total market into smaller, more specific groups/categories
Segment Marketing
Data that is collected directly from original sources for a specific research purpose.
Primary Data
This Assistant Principal has grown as a Titan; first as a teacher, then as an instructional leader, administrative intern, and now as an assistant principal
Ms. Emilcar
This segmentation includes fans who purchased exclusive merch and vinyl at Dreamville’s 5th Anniversary Festival.
Behavioral Segmentation
Two types of Target Marketing Activities
Mass & Segment Marketing
Data that has been previously collected and published by other organizations or sources.
Secondary Data
This Assistant Principal has 24 years of experience in education as a teacher, Athletic Director, Soccer Experience, Dean of Students, and Assistant Principal.
Mr. Edwards