What is the process of assessing a specific market within an industry to understand consumer needs and trends?
Market Analysis
Any resource or capability that can help you gain a competitive advantage.
Strength of SWOT Analysis
Who is the Athletic Director at South Garner?
Coach Massenburg
Who is the Strength and Conditioning Coach at South Garner?
Coach D

Identifying and selecting people based on lifestyle and values.
Psychographic Segmentation
Any limitation or shortcoming that can keep you from achieving your objectives.
Weakness of SWOT
Who is the Head Cheer & Head Football coach at South Garner?
Coach Smith & Coach Greene
Who is the head Women's Volleyball coach at South Garner?
Coach Campbell

Identifying and selecting people based on rate of use and occasion response.
Behavioral Segmentation
Any unfavorable situation in the environment surrounding your business.
Threat or Challenge in SWOT
Who are the two Soccer coaches at South Garner?
Coach McGrath & Coach Wendling
Who is the Golf Coach at South Garner?
Coach Wood
What are the two types of Target Marketing activities?
Mass and Segment Marketing
Any favorable situation in the environment surrounding your business.
Opportunity in SWOT
Who is the Tennis Coach at South Garner?
Coach Daniels
Who is the Lacrosse Coach at South Garner?
Coach Benjamin

What are the two types of data for a Market Analysis?
Primary and Secondary Data
What is this template called?

SWOT Matrix

Who are the Baseball and Softball coaches at South Garner?
Coach Rogers & Coach V

What was the students name that received the "Tatum & Atkinson Scholar Athlete of the Week" from South Garner?
Shaun Daniel
