Target Market
Identifying and selecting people based on physical and social characteristics.
Demographic segmentation
What is the process of assessing a specific market within an industry to understand consumer needs and trends?
Market Analysis
Any resource or capability your business has that can help you gain a competitive advantage in your industry.
Strength
Who is the South Garner Athletic Director?
Coach Massenburg
Identifying and selecting people based where they watch sporting events or games is called
Geographic Segmentation
Involves creating actionable strategies based on insights gained from market analysis, detailing how to reach and engage the target market.
Market Planning
Any limitation or shortcoming your business has that can keep you from achieving your objectives.
Weakness
Who is the Strength and Conditioning Coach at South Garner?
Coach D
Identifying and selecting people based on lifestyle and values.
Psychographic Segmentation
- Define Target Market
- Gather Data
- Analyze Data
- Draw Conclusions
Steps of Market Analysis
Any unfavorable situation in the environment surrounding your business.
Threat or Challenge
Who are the two Athletic Trainers at South Garner?
Coach Hahner & Coach K
Identifying and selecting people based on rate of use and occasion response.
Behavioral Segmentation
Data that is collected directly from original sources for a specific research purpose.
Primary Data
A favorable situation in the environment surrounding your business.
Who are the two Assistant Athletic Directors at South Garner?
Coach Hall & Coach Hyman
What are the two types of Target Marketing activities?
Mass & Segment Marketing
Data that has been previously collected and published by other organizations or sources.
Secondary Data
Collecting information about the environment surrounding your business.
Environmental Scanning
What was the students name that received the "Tatum & Atkinson Scholar Athlete of the Week" from South Garner?
Hint: Shaun ________
Shaun Daniel