Types of Branding
Branding Strategies
Why Do It?
Nike Brand Athletes
100
Brands owned by intermediaries (middlemen).
Private Branding
100
Customers’ allegiance to a particular brand
Loyalty or Brand Loyalty
100
This person narrated the “Why Do It?” campaign to show how pushing past limits can inspire the next generation.
Tyler the Creator
100
This player is one of the greatest basketball players of all time and signed a lifetime deal with Nike straight out of high school.
Lebron James
200
A Brand for which the maker assumes all the responsibility of branding.
Manufacturer Brand
200
The brand strategy of using successful brands to introduce new products.
Extension or Brand Extension
200
This Brazilian football star appeared in Nike’s “Why Do It” campaign to highlight confidence, fearless creativity, and performing under pressure
Vinicius Junior or Vini Jr.
200
This tennis legend won 23 Grand Slam singles titles during her long career with Nike.
Serena Williams
300
A category of brands in which one brand is used for a group of related products in a product line.
Family Brand
300
The stage of brand loyalty in which consumers become aware of a brand and know about it.
Recognition or Brand Recognition
300
This young tennis champion was featured to showcase rising talent and a never-quit mindset.
Carlos Alcaraz
300
For 27 years, this golf player wore the "Sunday Red" shirt and the Nike swoosh before owning his own brand.
Tiger Woods
400
A category of brands in which different brands are used for products owned by one company.
Individual Brand
400
A branding strategy in which marketers create a certain image or impression of a brand as compared to competitors’ brands.
Positioning or Brand Positioning
400
This powerful NFL running back represented resilience and comeback strength in the “Why Do It?” message.
Saquon Barkley
400
This Nike athlete is known for his high-flying dunks and jersey number 12.
Ja Morant
500
A brand strategy that involves businesses joining forces for mutual benefit and to increase brand recognition.
Ex: 
Co-Branding
500
The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee.
Licensing or Brand Licensing
500
These two U.S. track athletes joined the campaign to show the joy and energy behind relentless training.
Need Both Names!!!
Tara & Hunter Woodhall
500
This world-champion sprinter is the face of Nike track and field. Known for her incredible speed and long nails.
Sha'Carri Richardson
