Year of the Pen
Name the 5 NEW Year of the Pen innovations that launched in 2020.
Sharpie S-Gel, Sharpie Roller, PM Profile Gel, PM Profile Ballpoint 1.0mm, PM Write Bros. Re-launch
Paper Mate introduced the first-ever pen to dry instantly in 1949 - in which pen segment did this new pen play?
Ballpoint
What is the #1 selling Porous item on eComm in L13W ending May 2020?
PM Flair 12ct Asst 0.70mm
What tool is being used on Amazon to boost sales of the new Sharpie S-Gel and Sharpie Roller?
AMS
Which channel experienced the largest dollar declines in Pens due to COVID-19?
Commercial
What is the #1 selling item for Sharpie S-Gel?
4ct 0.7mm black
In 2016, Sharpie Pen 1 was re-branded as Sharpie Art Pen with colored caps and black fashion barrels. How many colors are in the Sharpie Porous Pen portfolio?
21
What is the #1 selling Rollerball item at Retail B&M L13W ending May 2020?
Sharpie Roller 4ct Black 0.50mm
What % of dollar sales in the Pens Category occur during BTS season?
35%
Which Newell Writing plant location was temporarily closed due to COVID-19?
Mexicali
S-Gel grew the Gel segment +43% at which retailer in May 2020?
Meijer
In what year was the first Sharpie permanent marker introduced?
1964
What is the #1 selling Porous item at Retail B&M in L13W ending May 2020?
Sakura Pigma Black 3ct (assorted tips)
What is the name of the comb-like component found in Rollerball pens that controls the amount of ink that flows from the pen?
Lamella
Name the 2 recipes Gary shared with the team during quarantine.
Roasted Garlic, Super Mac n' Cheese
Year of the Pen 2.0 will continue the success of YOP 1.0 with 9 NEW innovations - name them all.
S-Gel Colored Ink, S-Gel Colored Barrels, S-Gel Metal Barrel, Profile Metal Barrel, Write Bros Grip/Tips, InkJoy Gel New Colors, Flair Bold, Flair Metallic, Flair Scented
In 1953, Paper Mate ran its "They all want Paper Mate Pens" ad campaign, which had the largest budget in pen history. How much did it cost? (within $10,000)
$2 million
What is the #1 selling Ballpoint item at Retail B&M in L13W ending May 2020?
BIC Soft Feel 4ct Black 1.0mm
Name the retailer at which Sharpie S-Gel velocity is outpacing Pilot G2 and Sharpie Roller velocity is outpacing Pilot Precise.
Target
Name 1 product innovation our R&D team is exploring for the post-COVID world.
Copper pens, BioCote additive, single use pens
Driven by our new Gel and Roller innovation launches, Newell Pens gained how many points of share in May 2020? (within 0.1pp)
+2.8pp
What was the dollar amount for the original loan Patrick Frawley Jr. received from his father to create the Paper Mate brand? (within $10,000)
$40,000
Total Market YTD ending May 2020 - which product line is driving the largest growth, and which product line is driving the largest decline in Pens?
Growth = Sharpie S-Gel
Decline = Pilot G2
Name the "Core 9" Newell Pens product lines
PM Flair, Sharpie Porous Pen, Sharpie S-Gel, PM InkJoy Gel, PM Profile Gel, Sharpie Roller, PM InkJoy BP, PM Write Bros, PM Profile BP
Name 10 of the weekly Coronavirus Quarantine Contest (CQC) themes held by the Pens team.
WFH setups, quarantine meals, best quarantine meme, binge-worthy shows, throwback, baby pictures, coolest picture, kindergarten picture, cute pets, most redneck, little known fact, first car, first contest, prom photo, senior picture, halloween costume, best vacation, weekend activity