News Release Format
You should never start your news release with this
What is a quote?
All news releases should contain these three elements
What is publicity, angle, and story?
A good summary lead answers these six questions
What is the who, what, where, when, why and how?
If a news release is longer than one page, you will find this at the end of the first page
What is -more- OR (more) ?
The format of a good news release
What is the inverted pyramid style?
PR writers have leeway in the accuracy of this when approved by the party to whom they are attributed
What is a quote?
This provides an editor with information concerning the timing of a release
What is the release date?
The three emphases of a news release
What are publicity releases, product releases, and financial releases?
The two people a public relations practitioner is responsible to
What is an editor and an employer?
This begins one third of the way down the first page.
What is the body of a news release?
The opening sentence of a news release
What is the lead?
This should summarize the relevancy of your story
What is the lead?
It is important to include two of these in your contact information
(Daytime phone number and night time phone number)
The key to an effective news release
What is the placement?
This type of quote should try to be avoided
What is a fluff quote?