This term indicates when someone uses logic -- like facts and statistics -- to persuade an audience.
What is logos?
100
This tells the reader what the story is about.
What is a headline?
100
This is the purpose of a news article.
What is informing?
100
This is the chief aim of an editorial.
What is persuading?
100
This type of information is seen most commonly on the front page of newspapers. Its chief objective is to inform.
What is a news article?
200
This term indicates when someone uses ethics or credibility -- like making claims of right and wrong or quotes from an expert -- to persuade an audience.
What is ethos?
200
This tells the reader what the next section is about
What is a subhead?
200
The first paragraph of every news article always includes at least some of these FIVE elements in order to inform the reader about the topic.
What are the 5Ws (who, what, where, when, and why)?
200
An editorial often engages in this toward the other side of its argument: the act of expressing disapproval and of noting the problems or faults of a person or thing.
What is criticism?
200
A particular form or system of communication (such as newspapers, radio, or television).
What is a medium?
300
This term indicates when someone tries to make an audience emotional -- like by telling a sad story -- to persuade an audience.
What is pathos?
300
This is a sentence or group of words that is written on or next to a picture to explain what is being shown.
What is a caption?
300
News articles usually contain quotes from this type of meeting at which personal opinions or information is obtained.
What is an interview?
300
A strong editorialist carefully considers evidence so that their argument is this.
What is reliable or believable?
300
A generalization or grouping of people based on one characteristic.
What is a stereotype?
400
This term's definition IS the art of persuasion.
What is rhetoric?
400
This is a secondary or explanatory title often located just beneath a headline or title.
What is a subtitle?
400
This means to provide information about the situation in which something happens. It's accomplished by providing the 5Ws.
What is contextualizing?
400
The closing paragraph of an editorial often includes this, a plan that anticipates counterarguments and envisions the writer's argument in action.
What is a call to action?
400
Prejudice or favoritism that often results in the unfair treatment of others.
What is bias?
500
This famous Greek philosopher wrote his book RHETORIC, the definitive treatise on argument, between 367 and 322 B.C.
Who is Aristotle?
500
This is something that a person says or writes that is repeated or used by someone else in another piece of writing or a speech. It is marked by this punctuation mark at the beginning and the end of the sentence: "
What is a quotation?
500
A news article often contains this in its second half (hint: not a summary and not additional quotes).
What is a history or a back story?
500
Another term for an opinion statement or argument that exists in all editorials.
What is a thesis statement?
500
Editorialists need to be careful not to make these types of comments that can excite anger and resentment in their readers.