True or False
True or False: Football is just a game, but the NFL means more.
FALSE. FOOTBALL IS NOT JUST A GAME!!
What is the budget (production and media budget individually)?
production: $400K, media: $10M
Who is the target audience for the campaign?
____ fans (____ skewing)
casual fans (youth and parent-skewing)
What is the password to the brief?
BLITZ2026?
True or False: The campaign should be globally scalable, not just national.
True
What is not among the three objectives/KPIs?
a. increase awareness of youth-wellness impact work
b. grow brand consideration for NFL viewership
c. lift brand perception
d. drive engagement with youth-wellness programs and resources
b. grow brand consideration for NFL viewership
Does the campaign want to target Gen Z or Millennials?
Name one existing NFL initiative in the brief.
PLAY 60, NFL FLAG in Schools, Inspire Change, etc.
True or False: Players should be utilized in this campaign.
Which two are challenges to their current approach?
a. low brand love
b. limited visibility of programs
c. limited game viewership
d. overlapping efforts
b. limited visibility of programs
d. overlapping efforts
Which is not a group the NFL specifically hopes to target in this campaign?
a. Latinos
b. girls
c. parents
d. college students
d. college students
Which organization is not a partner of the NFL?
a. Harlem Children’s Zone
b. Inside Out Initiative
c. Big Brothers Big Sisters
d. Winter Olympics
d. Winter Olympics
True or False: The NFL is looking for a creative and design rebrand.
Which are the four key attributes the NFL wants in this campaign?
culturally relevant, socially responsible, innovative, controversial, inclusive, unifying, athletic
culturally relevant, socially responsible, inclusive, unifying
Name two issues the NFL's diverse network of programs is focused on (e.g. mental wellness)
character building, mental wellness, physical health, safe/supportive communities
How many pages exactly are there in the brief?
106