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Terms
9.1
9.2
9.3
Fun Facts
100
Independent factory owners that make shoes according to a company's specifications and charge them for their service.
What are contract manufacturers?
100
$14.5 billion
What is the global market for women's footwear and sports apparel?
100
A million pairs of shoes that Nike had but no one wanted.
What is Air Garnett IIIs?
100
____ is King, but Marketing is Important too.
What is Product?
100
This brand is the image of a basketball player dunking.
What is Air Jordan?
200
A form of marketing that focuses on popular sports and athletes to attract a certain group of customers.
What is sports marketing?
200
81%
What is the percentage of sports apparel purchased by women in the United States?
200
20%
What is the percentage of the stock price that fell after Nike's i2 software malefaction in 2001?
200
This advertising firm contributed to Nike's success in the early 1980s.
What is Wieden + Kennedy?
200
This watch-like device helps athletes track their fitness and acts as a step-counter.
What is Nike Fuel Band?
300
A company that focuses all their energy on designing and manufacturing their product.
What is a production-oriented company?
300
1) Looks Good 2) Is Versatile for Every Day Life 3) Performance (What do these things have in common?)
What women look for when shopping for sports apparel?
300
A planning tool that helps a company forecast demand and generate production orders for contract manufacturers?
What is the i2 system?
300
The company and product that gave Nike competition in the mid-1980s? Bonus: How did they come across this product?
Reebok - Women's new soft-leathered aerobic shoes. Bonus: It was an accident.
300
This orange and white oval-shaped device is placed in a running shoe and can be paired with your iPhone.
What is Nike Plus Sensor?
400
Stores that were male-oriented and ended up dissatisfying the women customers?
What is NikeTown?
400
Cardio Yoga Fitness Running
What are activities that studies show that women enjoy?
400
It helps Nike manage orders from its own customers.
What does the SAP system do?
400
Event that occurred in 2005 that brought Nike used to make one of its famous commercials.
What is Tiger Wood's lucky shot in the 2005 Masters? https://www.youtube.com/watch?v=wtbjPg3Vrq4
400
$25.3 Billion (Hint: What year?)
What is Nike's total revenue in 2013?
500
Shoes designed to add "spring" to the athletic step.
What is Nike Shox?
500
1) Women are different 2) Women don't like being ignored 3) Women care about performance, but also fashion 4) Women don't like to be told they eat like pigs
What are things Nike failed to learn/recognize about women?
500
1) China - 35% 2) Vietnam - 29% 3) Indonesia - 21% 4) Thailand - 13%
What are the countries that participate in the manufacturing of Nike shoes and the percentages they contribute?
500
Commercial that was a blunder and critics claimed promoted line train racing.
What is the commercial in which an in-line skater outraced a locomotive?
500
These two 2014 World Cup semi-finalist teams are endorsed by Nike.
What is Brazil and Netherlands?