Nike
This year marks the founding of Nike, originally known as Blue Ribbon Sports.
1964
This American city is where New Balance was originally founded.
Boston, Massachusetts
This Southeast Asian country is central to the debate on footwear import tariffs in the case.
Vietnam
Before moving to Adidas, this artist collaborated with Nike on the Air Yeezy.
Kanye West
This trade theory suggests that a country should export more than it imports to build national wealth.
Mercantilism
This legendary basketball player’s shoe line with Nike changed sneaker culture forever.
Michael Jordan
New Balance is a sponsor of this major marathon in the USA
NYC Marathon
This company supports the reduction of tariffs on imported footwear.
Nike
This tennis legend has a lifetime partnership with Nike and has dominated the sport for decades.
Serena Williams
This theory, introduced by David Ricardo, emphasizes that countries should specialize in producing goods where they have the lowest opportunity cost.
Comparative Advantage
This iconic three-word slogan is synonymous with Nike’s brand identity.
JUST DO IT
This tech visionary was famously known for wearing New Balance sneakers.
Steve Jobs
This company argues that tariffs should be maintained to protect U.S. jobs and manufacturing.
New Balance
This rapper’s collaboration with Nike includes a popular line of Air Jordans.
This theory, developed by Adam Smith, argues that countries should produce goods in which they have an outright efficiency over others.
Absolute Advantage
He is the co-founder of Nike, often referred to as the driving force behind the brand.
Phil Knight
New Balance is often jokingly referred to as the brand that makes these types of shoes popular with dads everywhere.
Dad Shoes or Grandpa Shoes
This classical trade theory, associated with specialization, aligns with Nike’s stance in the case.
Comparative Advantage
This NBA player is the face of New Balance’s basketball division after launching his own line with the brand.
Kawhi Leonard
This theory, developed by Michael Porter, explains why certain nations are more competitive in specific industries due to factors like firm strategy, demand conditions, and related industries.
National Competitive Advantage
This revolutionary Nike shoe, released in 2016, features self-lacing technology inspired by this classic 1980s sci-fi movie.
Back to the Future
Known for their wide-fitting sneakers, New Balance is often recommended by this group of professionals for people needing extra foot support.
Podiatrists
This primary concern drives New Balance’s opposition to tariff reductions.
Loss of U.S. Jobs
This global pop star with a song in the Barbie Movie collaborated with Nike on a special edition of Air Max 90s, known for her signature "just do it" style and bold fashion statements.
Billie Eilish
This modern trade theory suggests that government intervention can help domestic firms gain a competitive edge in industries with high entry barriers.
Strategic Trade