Pathos, Logos, Ethos? Definitions
Pathos, Logos, Ethos?
Examples
Persuasive Language
Persuasive Techniques & Social Issues
Persuasive Visuals
100

An appeal to logic and reason

What is logos?

100

"Switch to Verizon and get $650."

 What is logos?

100

"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."

What is repetition or rule of three or personal pronouns?

100

What is emotive language?

100


What is descriptive language/imagery or alliteration or the rule of three?

200

An appeal to authority and credibility

What is ethos?

200

"If you don't donate money, the children will starve to death."

What is pathos?

200

A figure of speech that uses exaggeration to express strong emotion, or make a point.

What is hyperbole?

200

"Hello, my name is Kajal. I am nine years old and I live in a city in northwest India. We have no running water or sewerage in our community."

What is anecdote or personal pronouns?

200


Repetition

300

An appeal to emotions

What is pathos?

300

"Smoking causes lung cancer."

What is logos?

300

A brief personal story that focuses on a particular incident or event to engage the reader

What is anecdote?

300

What are statistics & facts or direct address?

300


Rhetorical Question

400

The Greek word which roughly translates to “moral character”

What is ethos?

400

"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

Ethos

400

"9 out of 10 dentists recommend using Colgate to fight cavities!"

What is expert opinion/using an authority figure?

400

"Girls around the world face unique challenges with discrimination, violence and violations of their human rights."

What is emotive language?
400


What is expert opinion?

500

The Greek word meaning “suffering” or “experience”

What is pathos?

500

“Our expertise in roofing contracting is evidenced, not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.

Ethos

500

"Google is your friend, especially when falling hopelessly in love with someone abroad." 

What is emotive language?

500

What is rhetorical question?

500


What is hyperbole/exaggeration or direct address?

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