An appeal to the subject to follow the crowd, to join in because others are doing so as well.
What is bandwagon?
100
Are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.
What are Testimonials?
100
All the world is wearing Adidas! Why aren’t you?
What is Bandwagon?
100
A rhetorical appeal to the reader’s senses or emotions
What is Pathos?
100
Please support my proposal. My wife is ill, my
grandfather is in the hospital, and my children are rotten little brats.
What is Pathos?
200
This technique is almost the reverse of bandwagon: It makes the product seem so new and so cool that you will be the first on the block to have it.
What is avant-garde?
200
Is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true.
What is Assertion?
200
Attacking Libya would be bad, yes, but to NOT attack would be even worse!
What is Lesser of Two Evils?
200
A rhetorical appeal to reason or logic
What is Logos?
200
Theory: All cars have an engine. You then make observations to confirm the theory.
What is Deductive Reasoning?
300
Are words that have different positive meaning for individual subjects, but are linked to highly valued concepts.
What are glittering generalities?
300
Tries to convince us of an idea or proposal by presenting it as the least offensive option.
What is the Lesser of Two Evils?
300
Join the Army! Great pay! Great friends! Free Education!
What is Card Stacking?
300
Reasoning from the general theory to the specific
What is Deductive Reasoning?
300
Please support my proposal. As you can plainly see, the statistical evidence I have presented demonstrates my point precisely.
What is Logos?
400
Seeks to build support by instilling fear in the general population.
What is Appeal to Fear?
400
Involves only presenting information that is positive to an idea or proposal and omitting information contrary to it.
What is Card Stacking?
400
Lil Wayne eats ONLY Moldy Brand Bread. Try it today!
What is a Testimonial?
400
A rhetorical appeal that focuses on the character of the speaker
What is Ethos?
400
You observe that Garrett students are wearing an I.D. badge. You make a hypothesis from your observations: All Garrett students wear an I.D. badge.
What is Inductive Logic?
500
An attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.
What is Transfer?
500
Is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person.
What is Plain Folks?
500
Martin Luther King Jr. was a communist!
What is Name Calling?
500
Reasoning from the specific to the general theory.
What is Inductive Reasoning?
500
Please support my proposal. I have been a Minister at the Church for 40 years. I had a 4.0 G.P.A. in college, and I have lived in the community all my life. These qualifications make me uniquely qualified to understand the problem.