Public Relations and Marketing (8)/ Team Approach
Most valuable asset for nonprofits
reputation
organization is engaged in influencing public opinion and public policy
NGO (nongovernmental organizations) Civil society organizations Voluntary organizations
Prices Products Placement Promotion
Legal and ethical elements
Establish processes for ensuring integrity and transparency
Earned income often comes through partnerships with corporations and business ventures
directly expressing views to elected officials and others involved in policy making process to impact legislation
Develop and deploy resources as part of a larger system Knowledgeable about legal, cultural, and political systems Connect with and engage with those in multiple countries
members of team take on leadership behavior to influence team and to maximize team effectiveness
program, fundraising, management
percentage of nonprofits engaged in lobbying
public charities engage in grant making similar to private foundations
Great productivity More effective use of resources Better decisions and problem solving Better quality products and services Greater innovation and creativity
does revenue exceed expenses?
Put followers first, empower them, and help them reach their full potential
nowledge and proficiency in a specific type of work or activity
should act to create greatest good for self
Clear, elevating goal Results-driven structure Competent team members Unified commitment
people- provide followers with opportunities for career development, help develop new work skills, take interest, and involve them in decision making
Ability to work with ideas and concepts
create greatest good for greatest number
Utilitarianism