Industry Terminology
Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday is an online giving day that kicks off the charitable season.
What is #GivingTuesday?
Provides a 360-degree view of every aspect of a nonprofit’s mission--from donors and partners to programs and mission impact. Built on the #1 CRM platform, with input from more than 30,000 nonprofit Salesforce.org customers
What is Nonprofit Cloud?
Disparate systems that don't connect. Support for major donor growth. Improve efficiencies, Manual reporting.
What are common nonprofit challenges?
Fundraising, Program Management and Marketing & Engagement
What are the 3 key functional areas of a public charity?
A social enterprise born out of Salesforce.com to scale our philanthropic efforts to drive even greater success for its nonprofit, education, and philanthropy customers.
What is Salesforce.org?
A term used primarily with the non-profit sector in relationship to donor development. It refers to the process by which a prospective donor is moved from cultivation to solicitation.
What is moves management?
What is the company’s second largest acquisition ever, Salesforce acquired the popular email service provider ExactTarget for $2.5 billion which became Marketing Cloud?
What is Exact Target?
Human Services
Faith-based
Arts, Culture & Humanities
Education
Youth
Health Wellness
International Development & Disaster Relief
What are the common nonprofit 'causes' that Salesforce most frequently finds itself working for?
Respond quickly and effectively to inbound and outbound calls, texts, and chats, capturing data while maintaining caller’s anonymity.
What are hotline or helpline services?
Our tax-exempt 501(c)(3) nonprofit organization. It has provided over $300 million in grants and over 4 million service hours to over 44 thousand nonprofit and education customers.
What is Salesforce's Foundation?
An organization's members, donors, volunteers, and partners—those people without whom the organization would cease to exist. Can also be the recipients of a nonprofit's services.
What are constituents?
Developers use this to create apps on Salesforce
What is App Cloud or the Salesforce Platform?
Privately owned nonprofits or charitable trusts that make grants to organizations, institutions or individuals for charitable purposes.
What are private foundations?
Create evangelists for your cause that share your mission across social channels, in email, with signed petitions, and in person.
What is online advocacy?
Our product that helps accelerate the world's path to carbon neutrality?
What is Sustainability Cloud?
The "North Star" of the organization. It taps into the creativity, energy, and work of an organization; it’s the driver of what they stand for and how they plan to change the world.
What is the mission?
Salesforce’s nonprofit user group community, has more than 40,000 members.
What is The Power of Us Hub?
The process of generating funds from a variety of sources including events, online, social and campaigns.
What is Fundraising?
Gain full visibility into constituent touch points and optimize the journey from prospect to major donor or intake through program impact.
What is marketing automation and journeys?
This report is a milestone in how we think about impact measurement and engagement. We’ve been inspired by listening to our community of customers, grantees, and employees who volunteer with and donate to causes they care about.
What is the Salesforce Social Impact Report?
Nonprofits who have an eye to sustainability will want to consider leveraging the revenue generated from the sale of goods, services rendered, or work performed to meet their clients’ needs.
What is earned income?
Product whose three main features include an attractive data visualization and user-friendly mobile interface, instant data exploration, and fast cloud speed at scale as it is natively integrated into Salesforce.
What is Einstein Analytics (Cloud)?
Fundraising, Program Management and Marketing & Engagement
What are the 3 key functional areas of a public charity?
A complete view of your donors and prospects to ensure you are effectively engaging.
What is donor relationship management?
A collection of 17 global goals designed to be a "blueprint to achieve a better and more sustainable future for all".
What are the Sustainable Development Goals (SDGs)?