Station Assets
The price of a Homepage Takeover across all 7 stations websites for the max of two days is what?
What is $350
The name of the morning show on WVKS
What is Mojo in the Morning
Advertising on 2 platforms increases the ROI that you would achieve by advertising on 1 platform by what percent
What is 19%
The average number of persons listening to a particular station for at least five minutes during a 15-minute period.
What is AVERAGE QUARTER-HOUR PERSONS (AQH PERSONS)
Each AE must have a minimum of how many Cumulus Connects
What is 4
Unskippable :15 video commercials that play before the stream begins on Cumulus Websites and Apps
What is video pre-roll
Who replaced Rick on the River
Who is Sarge
Radio delivers the highest ROI - what is it
What is 10:1
The total number of different persons who tune to a radio station during the course of a daypart for at least five minutes.
What is CUME Persons
Each AE must have a minimum of how many new business targets each week
What is 3
Audio ads delivered to a user based on what device they are listening on, where they are listening, what station they are listening to, what time they are listening across all devices. Each user's experience is unique based on their digital footprint.
What is streaming advertising
The morning show on WCKY
What is The Bobby Bones Show
What percentage of campaigns are on more than 1 platform
What is 71%
The average number of times a person is exposed to a radio spot schedule
What is Frequency
Each AE must have a minimum of how many influencers per week in an active campaign strategy
What is 2
These ads appear on websites and apps in various formats and sizes, to promote products, services, or brands. These ads can be static, animated, interactive, or video.
What are Display Ads
What day / time is Fred on WSPD
What is Mon - Fri 6a-9a
Name at least 2 of the 8 common characteristics of the best performing local advertising
•Reach your potential customers
•Influence close to the point of purchase
•Provide local consumer interactions
What are
•Create emotional connections
•Build trust and credibility
•Provide un-skippable engagement
•Be cost effective, and
•Deliver affordable ads quickly
The percentage of those listening to radio in the Metro who are listening to a particular radio station.
What is Share
Each AE must have a minimum of how many cold calls each week
What is 40
Cumulus Toledo has how many streaming session starts each month?
What is 143,676
This station has a cume of over 100,000 Mon - Sun 6a-12m
WVKS (92.5 KISS FM)
The ROI of direct mail
What is 1.2:1
An estimate of the amount of time the average listener spent with a station (or total radio) during a particular daypart. This estimate, expressed in hours and minutes, is reported for the Metro only
TSL (Time Spent Listening)
Each AE must have how many active CDGR targets in RAB
What is 10