The World Wide Web
How much more viewing of television came via streaming over cable or broadcast (in form of percentage) BONUS POINTS - What percentage of all TV viewing was via streaming?
.6% - 45.7% via streaming (22.2% cable + 22.9% broadcast)
In the month of October, how many videos views did Denver Sports have?
7.8 million
On average, how many touchpoints/reachouts does it take for someone to respond or interact with you when calling on them?
7 to 10
Since 2011, how much has television declined in viewership? How much has radio listenership decline since 2011?
Television - 60% Decline, Radio - 8% Decline
This is the fastest growing ad format
Digital video, 19.2% growth YoY
This is the number one video streaming platform in the United States?
YouTube (12.9%)
How big was KYGO's biggest reach from Instagram
1 million!
According to research, what is the number one reason a prospect doesn't buy?
They don't feel the sales rep understands their need
When was the last time that KYGO was not the number one country station in the city?
NEVER
How much advertising will shift from traditional advertising in 2026 to digital?
9.56 billion
What percentage of Americans stream audio monthly? What percentage of Americans stream Podcasts monthly?
79% Audio - 55% Podcast
How much does KOSI app and streaming increase when it comes to holiday time?
DOUBLE
On average, how many different people across multiple industries cold call a small business owner in a given month?
40
In Prime, Denver Sports has this percentage more people listening than the other guys?
61%
What percentage of "clicks" are considered fraudulent or accidental? When it comes to mobile, how big is that number?
20% of all clicks are considered fraudulent, 60% on mobile
What is the recommended mix of top of funnel, middle of funnel, and bottom of funnel for a small business owner?
60/30/10
This show is our most viewed show for for video views?
Stokley & Evans with Mark Schlereth
Buyers are self educating more than ever, what percentage of buyers do some research online about you or your company before even interacting?
80%
On average, how much time is spent listening to radio per week?
12 Hours
What is the forecast percentage of all video viewing in 2026 to be online?
60%
In 2026, what percentage of all advertising will be digital?
80.90%
This is the number one show original show we have? This is the number two show?
1) Orange and Blue Today 2) Mase
What percentage of outreach results in a reply?
3%
What percentage of Denver will tune into KOSI this holiday season?
37%
Name one channel that is part of the FAST = Free Ad Supported TV, which is the fastest growing channel?
Pluto, Tubi, Roku, Freeve, Samsung TV+