NP-easy icebreaker - April 6th 2018

AdWords

100

What does CPC stand for?

Cost per Click

300

What is the most usual scenario when you want to advertise on the Display network? (increase brand awareness) (maximize clicks) (reduce bids)

increase brand awareness

500

How much (%) from Google’s revenue came from AdWords in 2017?

(55) (72) (75) (78) (87)

87

Advertising Intelligence

100

What is the name of our main partner persona?

Full-Fledged

300

How many manual product activations are we aiming by early May, based on our OKR?

100

500

How is ROI calculated?

[(Conversions * AS * CR - cost)/cost]

Videogames

100

In the original Donkey Kong (arcade), what was the name of the princess Mario had to rescue?In the original Donkey Kong (arcade), what was the name of the princess Mario had to rescue?

Pauline

300

What is the best-selling video game (software) to date?

Tetris

500

What was the name of Nokia’s handheld that failed to beat the Game Boy Advance?

N-Gage