History & Mission
The city where NRG PC Club is located
Tyumen
The number of key development stages described
Four
The type of niche the club occupied to avoid direct competition
"Quality and affordable mid-tier club"
The three classes of equipment offered at the club
Standard, Premium, VIP
The abbreviation for "Unique Selling Proposition
USP
The type of gamers that large federal chains were neglecting, according to the founders
Mainstream gamers / The mainstream
At this stage, a deep analysis of competitors and the target audience was conducted
Conception and Market Analysis Stage
This competitive advantage involves delivering food and drinks directly to the workstation
In-house mini-kitchen
The Russian regulatory body whose requirements were considered for the mini-kitchen
Rospotrebnadzor
The brand of graphics cards used in the gaming stations
NVIDIA RTX 4000 series
The three groups of people specifically mentioned as part of the club's target audience
Schoolchildren, Students, Adults after work
The street where the chosen rental property is located
Kombinatskaya Street
The estimated range of months for the club to break even
5 to 12 months
The total amount of investment, in millions of rubles, required to start the club
9.9 million
The business practice of "Proactive Risk Management" helps to minimize these
Operational Disruptions
The core idea of the club's mission, balancing three elements
Price, Equipment Quality, Cozy Atmosphere
The total number of gaming stations installed at the club
30
This factor creates a strong emotional connection that "impersonal chain operators" cannot offer
Community Focus
The primary goal of the "Growth and Consolidation" stage
To strengthen market position / Reinforce the brand as a community center
The main reason flexible zoning is implemented
To maximize revenue per square meter and meet different customer needs
The full phrase used to describe the club's intended atmosphere
"Comfortable and modern space 'for our own'"
The two main activities used to attract the local audience after opening
Social Media and Local Tournaments
The percentage range by which the club's prices are lower than its main competitors
30-50%
The number of multi-functional administrators in the initial team
Three
The document states the club is more than just a computer club; it is this
A carefully designed and calculated project