New Phone / Who Dis?
This person will never talk to you on the phone, but you know me by my BOLD PINK email font.
Who is Lynn Saffran
This metric will tell you how a client's rate stacks up against the BEST rate available for that vendor.
CoRA BIC (Best in Class)
This client didn't want to grow up. But when they did, private equity loaded them with crushing debt they couldn't pay back.
Toys R Us
This fellow brought a little bit of show business to NSA with a movie-like gala to launch our new brand.
Sean Finnigan
000233
You would often see this rep visiting NSA from nearby. He loves to meet in person, and take Alan to lunch. He always starts with an increase and ends up giving us what we want.
Bob Smith from Arlington Heights
This metric tells us how many of our client's shoppers also read the preprint in a given market.
Circular Utilization
This client was too similar to another store who spammed everyone with 20% coupons for kitchen items they didn't really need. It was too much competition 'N they couldn't handle it.
Linens 'N Things
This NSA leader left to be CEO of ADVO
Scott Harding
The NSA ID for the Washington Post
000147
Hailing from New England, this ginger haired rep would often travel out to NSA to take us out to dinner after he "pahked his cahh."
Mark Straffin
This metric measures how likely a customer in a zip code will shop at our client's store.
Relative Presence
This client used to try to pay vendors with unsold merchandise, like those Super Bowl t-shirts from the team that didn't win.
Modells
This person loved to sew everyone's Halloween costumes and lead the longest off topic team meetings in NSA History.
Wendy Wade
The NSA ID for Valassis Solo Mail
003997
This self important vendor's main reason for saying no is "We are the _______ ______."
Washington Post
This metric represents a zip code's % contribution to overall store sales along with all of the other zip codes that provide more store sales.
CUME BOS
Sears Retail
This person collects giraffes and is very direct with vendors.
Judi Berman
The NSA for the Carrier Boys Association
008000
This fellow likes to talk about his entire life history, but he will never do anything for you.
Bob Elias
This metric measures the balance of advertising spend verses the overall sales gained in a period after the ad runs.
Ad to sales Ratio
This client liked to have NSA nearby, so we opened an office near them.
Home Depot
This guy ate a stick of butter and won the mustache contest winning a framed signed photo of Tom Selleck.
Kurt Kopinski
This is how you calculate the % change between a new and old rate.
Take the new rate minus the old rate, and then divide that number by the old rate.