User
what is the user goal
pass test improve grade
what is our kca
lesson quiz completion
what does plg stand for
where are we now with kca
39%
q1 and 1 year priorities
prds complete
v2 live
country our core user lives in
united states
what is our target kca
75%
2 examples of product led companies
just name them
what are successes objectives
Complete and Begin a Success Onboarding Plan
what is our future key to making money`
dynamically guide student through inimitable web of content so they pass test
what stage is our user
pre-nursing
student
nclex prep
what drives department okrs
company objective KCA
3 traits of a product that is product led
Virality
Frictionless sign-up
Deliver value quickly
Value before money
End-user focus
what is product marketing working on q1
Achieve company revenue targets
Take 4 critical steps toward becoming a Product-Led Marketing organization
3 phases of hope-dread
fail prereqs
pass prereqs
reject nursing school
get in
fail test/pass test
fail course/pass course
fail predictors/pass predictors
fail nclex/pass nclex
what are the business balancing metrics
churn - revenue
2 traits of product led org
Data-informed
Empathetic
Collaborative
Product IS the customer experience
Product has a voice
what was our january signup goal
3500
what is the difference between an objective and a KR
objective:
Where we want to go
MUST drive company OKR (KCA)
KR:
Actions that help you reach your Objectives
MUST drive company/department OKR (KCA)
Measurable
Time bound (quarter)
what does it mean to be data-informed
Close to their customers as possible
Obsess over data and make changes based on data
Run experiments to collect data when it isn’t available
how many january signups did we reach
3483