Facebook
Name two reasons why the West Virginia teachers were successfully able to incorporate all counties into their strike?
-Facebook group
-moderators union staff and teachers
-use of memes/narrative of bad and good guy
-incorporated a political spectrum of folks into their movement
What does O2O stand for?
What is Online to Offline
What are the two main ways, we covered, to build lists online?
What is Petitions & Surveys
Name a P2P texting platform
Hustle, ThruText, Spoke, Strive
What does POP stand for
What is Purpose, Outcome, Process
Name one responsibility of a Facebook moderator
What is: Maintain healthy, constructive dialogue, Vet people into groups, Create content (to keep up the Facebook algorithm), Be a person others in the group can go to with concerns, Identify false information
What is the creature representation of a distributive organizing model?
What is a Starfish
What is the recommended time for follow up to a lead before it goes cold?
What is 24-48 hours
What kind of question is best to ask in a text exchange?
What is open-ended question
What personal documents does Facebook require in order to get approved to run ads?
What is a US-based, government-issued ID. This should be a driver’s license or passport, and it must be clear & last four of social
Name 1 reason Facebook membership questions are useful when people are joining a group
What is:
Keep out trolls and moles
Reaffirm community agreements
Build your lists
What was the name of the campaign to fight for better working conditions for pregnant workers at Walmart?
What is Respect the Bump
Which list building method is better for a broader audience?
What is petition
Main difference between P2P and Broadcast text messaging
what is P2P is volunteer to person versus mass texts; better for building relationships
If you get approved to run ads on Facebook are you automatically approved to run ads on Instagram?
What is yes!
Affirm, Answer, ...
What is Redirect
the #1 reason people say they are a member of United For Respect
What is the communities they are building with people across the organization
What is the recommended range of questions to have on a survey?
What is limit your survey to 3-5 questions(not including contact info), with only one open-ended question
How many characters does Hustle recommend limiting your text to?
What is 200 characters
At least 2
Name privacy setting of a group where:
>only members can see members post, comment and share in the group
>Anyone can find the group
What is "Private Visible" group
Name 3 steps in the O2O organizing pathway
What is List building, Reach out, connect, engage, activate, lead
What do we mean when we say "stagger" your launch plan? And why should you stagger it?
Introduce it on different social media platforms/methods at different times so that you can have a solid follow up plan and list doesn't go cold.
How might you re-engage a cold lists via P2P?
Lay your cards on the table in the first text or inquire if it is still the person you are trying to reach at that number
How many followers do you need to conduct Story ads on Instagram?
What is (Need 10K+ followers for this feature)