Facebook
This is public facing. Anyone can find it. It is great for recruitment, and for sharing out information
What is a Facebook Page
What is the first step of the O2O model?
What is Reach Out
What are the two main ways, we covered, to build lists online?
What is Petitions & Surveys
What are two different methods to contact a list via text?
What is Peer-to-peer & broadcast messaging
This person maintains healthy, constructive dialogue, vets people into groups, creates content, is someone others can go to with concerns, identifies false information
What is a Facebook Moderator
What animal represents the distributive organizing model?
What is the Starfish
What is the recommended time for following up with someone who's filled out your survey or petition, "a lead", before it goes cold?
What is 24-48 hours
This question will not result in a yes or no response
What is open-ended question
Name one of the three reasons we presented of why Facebook membership questions are useful
What is:
Keep out trolls and moles
Reaffirm community agreements
Build your lists/Gather contact info
What was the name of the campaign to fight for better working conditions for pregnant workers at Walmart?
What is Respect the Bump
Which list building method allows you to better get to know your base?
What is a survey
What should be the goal of a P2P texting conversation?
What is to get to a phone call or build a relationship/trust
Affirm, Answer, ...
What is Redirect
Group members & moderators can do "this" on a post or thread in order to tie a group member into the conversation or encourage them to take an online or offline action
What is tag
What is the recommended range of questions (not including contact info) to have on a survey?
What is limit your survey to 3-5 questions
In your initial text, it is recommended to not go over this many characters
What is 200 characters
Name the privacy setting of a group where:
>Only members can see other members posts, comments, and share in the group
>But anyone can find the group
What is "Private Visible" group
Name all the steps of the O2O organizing pathway in order including the pre-step.
What is List building, Reach out, connect, engage, activate, lead
We recommend doing "this" ahead of time in order to make sure lists don't grow cold once contact info is gathered via petitions and surveys
What is create a follow up plan
What is one strategy to re-engage a cold list via P2P?
Lay your cards on the table in the first text or inquire if it is still the person you are trying to reach at that number "Is this ____?"