BUDGET
AUTHORITY
TIMING
VENDOR
WILDCARD
100

We don’t have budget

Totally fair — how are you deciding what does get budgeted this quarter, and what would have to be true for this to make that list? 

Validate + uncover if it’s “no budget” vs “not a priority

100

I’m not the decision maker

You're actually the exact person we want to speak with and who else should be involved if it’s worth exploring? 

100

Not a priority right now.

Fair — what’s taking priority, and what would have to change for this to move up the list?

100

Send me some information

Happy to - what would you like to see to make it valuable to you?

100

I'm not interested

I get it - if its not asking too much, is my timing off or is it not a priority?

200

Budget is frozen until we see Q results

Makes sense — what’s driving the freeze, and if you could remove one cost or risk in the meantime, what would you tackle first?

200

My boss owns this

Understood — what does your boss care most about here: cost, speed, risk, or employee impact, and what would they need to see to take a meeting?

200

Call me next quarter

Happy to — what’s happening next quarter that isn’t true today, and what should we validate now so that call is actually useful?

200

We already have a vendor

Totally — what do you like most about them, and if you could improve one thing without switching, what would it be?

200

We're all set

That's OK - sounds like you are happy with what you have

300

We spent our budget on another initiative.

Got it — what outcome is that initiative expected to deliver, and what’s the cost if it under-delivers on timeline or adoption?

300

We have a committee

Makes sense — who’s on the committee and what does ‘yes’ look like for each of them, and where do deals usually get stuck?

300

We’re too slammed

I hear you — is the ‘slammed’ part more staffing, scheduling, payroll fire drills, or reporting, and which one would you eliminate first if you could?

300

We’re happy with our current provider

Good to hear — what does ‘happy’ mean in practice: fewer errors, better adoption, faster cycle times, and where do you still do manual work around it?

300
I don't accept cold calls

I understand - seems like you might not be interested?

400

This isn’t in the financial plan

Completely reasonable — when you do approve unplanned investments, what’s usually the trigger: risk, compliance, revenue, or productivity… and which of those is most urgent right now?

400

I don’t sponsor vendor changes

Totally — when a change does get sponsored, what usually forces it: operational breakdowns, compliance exposure, attrition, or a big growth shift… and are any of those showing up for you?

400

We’re in the middle of a major transformation

That tracks — what’s the one thing your transformation can’t afford to break: cost control, compliance, customer delivery, or retention, and where are you most exposed today?

400

Switching costs are too high

Makes sense — what’s the biggest switching cost: change management, integrations, training, or downtime, and what’s the cost of staying put if the current issues persist?

400

We use an ERP

I understand - I hear the financial side is great but what is your experience on the HR side?

500

Any new spend needs CFO approval, and we’re not adding tools this year

Completely fair — when you do approve exceptions, is it usually to reduce risk, protect revenue, improve productivity, or ensure compliance… and which of those is most urgent for you right now?

500

IT hates switching systems

That makes total sense — what usually makes the decision easier: reducing operational disruption, lowering risk, improving employee experience, or proving ROI?

500

We’re locked into a 2-year agreement

Totally understand — between now and renewal, what do you most want to measure so you’re not guessing at renewal time: adoption, errors, compliance exposure, labor efficiency… and where is the current vendor still creating manual work?

500

Your price is higher than competitors

Fair — which ROI bucket do you trust most: labor productivity, error reduction, compliance risk, or turnover… and what’s your current baseline for that today?

500

We do that in house

That's OK - sounds like you're happy with how things are going?