Objection Handling
Sympathy vs Empathy
Water damage
Missed payment
100

Customer says: It's too expensive. How should an advisor respond?

I understand price is important, and with TD you get added value through our all-risk home coverage, Auto Claim Centers, dedicated adjusters, and 24/7 Claims support—giving you confidence and protection when you need it most.

Empathy - Value - Guide with confidence 

100

Why acknowledge emotions before explaining value

  • Validates the customer's concern.
  • Builds rapport and trust.
  • Makes the customer feel heard.
  • Creates openness to hearing about value rather than focusing solely on price.
100

Which residential policies are extended water damage mandatory

For Homeowner, Secondary Home, Secondary Property, Mobile Home, Secondary Mobile Home, and Rented Home: endorsement is mandatory when eligible

100

What is required for new submission 

New Policy Submission

Provide the Term (annual) premium (including taxes, if applicable) and monthly payments

200

Customer says: I don't need it. How should an advisor respond?

I completely understand. Many customers initially feel they don't need it, but they often find value in exploring their options and ensuring they're getting the right coverage at a competitive price

200

Customer says: Your quote is higher than I expected

How will an advisor respond ? Sympathy vs empathy

Sympathy: I'm sorry the price is so high.

Empathy: I can understand why price is a concern. Let's review the coverage and value included in the quote

200

Which residential policies are extended water damage not mandatory

For all other coverable: endorsement is optional when eligible, examples: Secondary Condo, Rented Condo, Vacant Condo, primary condo, tenants etc.  

200

What is required when binding a new policy

Binding a New Policy

  • Provide the Term (annual) premium (including taxes, if applicable). AND
  • Provide the first and subsequent installment amounts and dates (including taxes, if applicable).
  • Follow the procedure for Setting up payments and obtain payment agreement from the customer.
300

Customer says: I Don't Have Time Right Now . How should an advisor respond?

I know time is incredibly valuable and I want to save you time in the future. Since I already have all your details here, I can quickly complete that quote. How much time do you have?

300

Customer says: I've had a bad experience with insurance before

How will an advisor respond ? Sympathy vs empathy

Sympathy: That's unfortunate. I'm sorry that happened to you

Empathy: I can see why that would make you cautious. Can you tell me a little more about what happened?

300

Is extended water damage applicable to new construction 

Not available on New Construction

300

What is required when you are modifying a policy and renewal

Modification and Renewal

Provide the Term (annual) premium and next Monthly Installment amount and date (including taxes, if applicable). 

400

Customer says: I Need to Talk to my Spouse First. How should an advisor respond?

I totally get that. What questions do you suspect your spouse will have that I can help answer now?

400

Customer says: I'm frustrated with this situation

How will an advisor respond ? Sympathy vs empathy

Sympathy: I'm sorry you're frustrated

Empathy: I can understand why you'd feel frustrated. Let me see what I can do to help

400

How to offer extended water damage when mandatory

  • Explain the Extended Water Damage Coverage to the customer.
  • Advise customer they can choose other limits and deductibles and provide system recommendations.
  • Ensure the final selection meets the needs of the customer and is accepted.
400

Why is providing accurate payment information important 


Correct billing – Prevents missed payments, returned payments, or policy cancellations.

Avoids fees and delays – Reduces the risk of NSF charges and payment processing issues.

Maintains coverage – Helps ensure insurance coverage remains active without interruption.

Protects the customer – Ensures payments are applied correctly and account details remain up to date.

Creates a better customer experience – Reduces the need for follow-up calls and resolves issues proactively

500

Customer says: I Will Think About It . How should an advisor respond?

Absolutely, I understand you'd like some time to think about it. Just so I can help, is there anything in particular you're still considering or any questions I can answer for you

500

Customer says: I'm frustrated with this situation

How will an advisor respond ? Sympathy vs empathy

Sympathy: That's okay, take your time

Empathy: Absolutely. What would you like to think through so I can make sure you have the information you need?

500

How to offer extended water damage when not mandatory

  • Explain and offer the Extended Water Damage Coverage to the customer.
  • Advise customer they can choose other limits and deductibles and provide system recommendations.
  • Ensure the final selection meets the needs of the customer and is accepted.
500

Why do advisors fail CET for payment details

Incorrect amount provided

Incorrect dates

Missed providing the monthly payment

Missed providing subsequent payment