Confusion and Misroutes
Objection:
I thought I was calling a specific community.
You’ve reached A Place for Mom, North America’s largest senior living referral service. That community is likely one of our partners, and we can help with that and others.
You’re calling me too fast.
We try to reach out quickly because we’re never sure how urgent a family’s situation might be.
I’m overwhelmed.
Many families feel overwhelmed at first. Taking these steps often brings peace of mind, and we’re here to help.
Just email me a list.
Once you speak to your advisor, they’ll email you a customized list based on budget, care, and location.
Is this really free?
Yes—our service is completely free to families. We’re paid directly by our community customers.
I don’t remember contacting you.
We’re A Place for Mom, North America’s leading senior living referral service. This inquiry may have been submitted by you or a family member on your behalf.
We’re just looking / not ready yet.
Many families start early since some communities have waitlists—this is a great time to plan ahead.
I don’t need that much help.
We work with options from independent living to assisted care, so we can find the right level for your needs.
Just transfer me now.
I can do that—I just need a few details first so I connect you correctly.
Do you only help moms?
We help all seniors age 55 and older, not just moms.
Objection:
Wrong number / forgot inquiry.
Friends or family often submit the inquiry for the person leading the search. Are you currently helping look for senior living options?
I’m busy / driving.
I understand. I can quickly confirm a few pieces of information with you and connect you with your advisor so you can schedule a better time directly.
This is too emotional right now.
That’s completely understandable. Our advisors are here to guide you at a pace that feels comfortable,
I already have an advisor.
I can reconnect you—let me gather a few details to locate your account.
I don’t want automated calls.
When you call us, you’ll always speak with a live person—no automated recordings.
The person who’s looking isn’t available.
Are you familiar with their search for senior living and care options?
Call me back later.
I’ll bring your advisor on briefly so you can set a callback time without repeating this process.
I don’t want to answer questions.
I can get you transferred—just a few details first so I reach the right advisor for you.
Why can’t you refer me to the community next door?
That community may be part of our network, and your advisor can also share other nearby options.
Why should I trust you?
A Place for Mom has helped thousands of families and works with over 20,000 communities.
Are you just a directory?
We pair families with experienced Senior Living Advisors who can provide customized guidance—not just a list.
I need to talk to my family first.
Your advisor can be a central resource for everyone, so I’ll connect you to schedule a time together.
Why are you asking all this?
These details help your advisor create a personalized list that truly fits your situation.
I only want one option.
Your advisor can focus on that option and also make sure nothing better is missed.
What does an advisor actually do?
Your advisor guides you through care options, pricing, and next steps from start to finish.