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Objective 1.01
Objective 1.02
Objective 1.04
Objective 1.05
Think You Know This?
100
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product? A. Channel management B. Product/Service management C. Selling D. Promotion
What is B.Product Service Management
100
What marketing career involves determining why customers do what they do? A. Advertising B. Distribution/Warehousing C. Sales D. Marketing research
What is D. Marketing research
100
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent? A. Tactic B. Strategy C. Goal D. Trend
What is A. Tactic
100
What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months? A. Market demographics analysis B. Accounts-payable summary C. Annual income statement D. Quarterly inventory status
What is D. Quarterly inventory status
100
Which is a pre-sale opportunity for salespeople to provide customer service? A. Providing ample product information B. Shipping and delivery C. Maintenance and repair D. Technical assistance and support
What is A. Providing ample product information
200
What does applying the customer-orientation element of the marketing concept enable the business to do? A. Offer products that consumers want to buy B. Persuade customers to buy its products C. Provide more products than consumers need D. Coordinate its marketing activities
What is A. Offer products that consumers want to buy
200
What is at the center of all marketing activities? A. Math B. Technological know-how C. Purchasing D. Communication
What is D. Communication
200
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first? A. Product B. Price C. Promotion D. Place
What is A. Product
200
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices? A. Product quality B. Customers' credit limits C. Customers' product preferences D. Actual market share
What is C. Customer's product preferences
200
What does a salesperson need to do to be successful in selling? A. Always attempt to sell related merchandise B. Ask management to limit the number of brands C. Describe the disadvantages of competing brands D. Learn the features unique to the brands s/he sells
What is D. Learn the features unique to the brand s/he sells
300
By increasing awareness of the need for environmental controls, what has marketing done? A. Made buying more convenient B. Regulated the standard of living C. Improved the quality of life D. Added usefulness to products
What is C. Improved the quality of life
300
What type of duties do customer-service professionals often perform? A. Preparing ads B. Paying invoices C. Handling complaints D. Receiving shipments
What is C. Handling Complaints
300
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18 to 34 years old. How is the business segmenting the market? A. By geographics B. By psychographics C. By demographics D. By behavior
What is C. Demographic
300
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity? A. Marketing information B. Sales records C. Secondary data D. Purchasing documents
What is A. Marketing popularity
300
Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all costs. Who is likely to be the more successful salesperson? A. Joe because he is a nice person B. Carol because Joe is too timid to close a sale C. Joe because he will get more repeat business D. Carol because she will make more sales
What is C. Joe because he will get more repeat business
400
What does the selling function involve that makes it so important? A. Setting high prices B. Displaying products C. Contacting customers D. Obtaining feedback from vendors
What is C. Contacting customers
400
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package? A. Marketing research B. Product management C. Advertising D. Channel management
What is B. Product Management
400
To promote its summer menu, Danielle's Cafe plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent? A. Tactic B. Strategy C. Goal D. Trend
What is A. Tactic
400
What does continuously monitoring internal marketing information enable businesses to do? A. Investigate competitors B. Identify problems C. Evaluate market share D. Analyze economic changes
What is B. Identify problems
400
Through sales, products are transferred to consumers who can then use them. This is an example of what role of selling? A. Increasing product variety B. Promoting competition C. Affecting employment D. Adding utility
What is D. Adding utility
500
According to the marketing concept, which option shows company commitment? A. Leaving marketing to the marketing department B. Teaching marketing to college marketing students C. Setting aside funds to research what customers want D. Pricing a product to maximize profitability per item
What is C. Setting aside funds to research what customers want
500
What marketing career involves catching customers' attention, informing them of products and persuading them to buy? A. Marketing research B. Advertising C. Public relations D. Product management
What is B. Advertising
500
What is the overall reason that marketing strategies are designed and implemented? A. Improving management techniques B. Achieving planned goals C. Changing the image of the business D. Increasing business profits immediately
What is B. Achieving planned goals
500
What is one way that many businesses use the marketing information contained in sales reports? A. To monitor expense accounts B. To qualify potential new customers C. To improve the effectiveness of salespeople D. To develop negotiating techniques
What is B. To improve the effectiveness of salespeople
500
George sold Sandy a new living room set. What should George do as an effective follow-up to provide good service and develop a strong relationship with her? A. Asking for referrals B. Calling to make sure the products are satisfactory C. Explaining the company's business plan D. Sending articles about local competitors
What is B. Calling to make sure the products are satisfactory