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100

For a prospective entrepreneur, what is necessary to determine the existence of goods and services?

Entrepreneurial discovery

100

Entrepreneurial discovery is an important process in a free-enterprise economic system because an entrepreneur or small-business owner will most likely accomplish which goal?

Satisfy an unmet demand

100

Identifying new product opportunities usually requires a person to possess which characteristic?

Awareness

100

The entrepreneurial discovery process requires knowledge and the recognition of which situation?

Market need

200

After a Korean auto manufacturer built a plant in Ames, Iowa, Kwan noticed a substantial growth of Korean residents in the area, many of whom were relocated to Ames to work for the plant. Kwan decided to import Korean goods and sell them in a small Korean specialty store near town. This is an example of a product opportunity resulting from which situation?

Shifts in popularity ethnicity


200

When using mind mapping to generate product ideas, it is best begin by writing down the main problem or which other component?

Market opportunity

200

Which is an example of a demographic trend that has encouraged entrepreneurial discovery?

Increased cultural diversity

200

Which is an example of a demographic trend?

The aging of the population

300

Which example illustrates how environmental factors are interrelated?

The economy affects what competitors are doing

300

Which statement is true about a business environment?

It is always changing.

300

When determining venture-creation opportunities, entrepreneurs must first perform which action?

Conduct research

300

Jessica’s hobby is making jewelry. There is potential to sell her bracelets and earrings on eBay. This is an example of identifying a product opportunity by considering which factors?

Personal experiences


400

The brainstorming process is used to accomplish which primary goal?

Come up with as many ideas as possible.

400

Which is usually a characteristic of a creative person?

Likes to seek out new challenges

400

Which personality trait is often associated with creative people?

Acting independently

400

People who are naturally creative often possess which attribute?

Mentally flexible

500

People who are naturally creative often possess which attribute?

Mentally flexible

500

Which process helps aspiring entrepreneurs generate venture ideas?

Creative thinking


500

The primary responsibility of the facilitator of a product idea brainstorming session are to compile all of the ideas and perform which other action?

Keep the group on task