BCA
Winter 1 Product & FJ
Genuine Materials
Styling
100

Who is Inheritance of Hope and what is their mission? 

Inheritance of Hope’s mission is to inspire hope in young families facing the loss of a parent. They uniquely serve these children and their families with legacy development resources and community support, their signature offering being a Legacy Retreat—an all-expense paid trip where families create lifelong memories and receive tools to navigate the challenges of terminal illness.

100

What is the price for the Fleur Medallion pave stud vs the Fleur medallion small stud?

Pave stud: $995

Medallion stud: $350

100

what two stones are joining us at the color bar? 

gold dusted pink illusion

navy dusted black illusion

100

What are the style trends this season for jewelry?

layered necklaces, hoop sets and arm parties

200

How much are we trying to give back this October for BCA and IOH? 

$150,000 for Inheritance of Hope through sales from the Metastatic Breast Cancer Charm Necklace + Holley Day national giveback of 20% from store and web – keep in mind that for every $5,000 generated in sales, you are contributing $1,000 to IOH, which will fully fund one child’s Legacy Retreat experience!

200

True or False: 

You can remove clinks from the Natalia Y necklace for more versatility? 

True!

200

What is the Ombre technique we are using this Winter? 

Ombre: 

Custom colors are dyed in a gradient on the inside of a clear glass stone, then hand faceted for maximum brilliance.

200

what is the number 1 earring trend that is here to stay? 

The Hoop! 

300

Name the styles and featured color we are doing this October to benefit BCA? 

Blush Dichroic Glass

Ever necklace, Lemmi earrings, Everlyn bracelet, Deena earring

300

name 4 earrings from the IT List? 

Danielle open frame cz

Elle open frame cz

Davis drop earring

Myles Hoop

Faceted Elle earring

Vanessa drop earring

Mayra open frame

300

The Jolie suite introduces a new cut. What is the cut? 

Role play speaking to this new material and conveying the inspiration behind its unique shape. 

How does this relate back to the winter season?

Our custom radial shape from the Jolie suite features light catching facets cut from a single focal point, capturing the “season of lights” feeling of the holidays. 

This bold statement is done in a very modern, minimal, and easy to wear way.

300

What are the trend key colors this season? 

fresh blues, emerald green, warm beige, red, 

400

Who is Holley Kitchen? When did she pass? Why do we celebrate her on Oct 13th? 

Holley Rothell Kitchen was a loving mother, lifelong friend to Kendra, and an inspiration to so many.

· Holley passed away in January 2016, and every October since, we have honored her mission to educate, raise awareness, and raise support for those with metastatic breast cancer.

· On October 13, we celebrate the life and memory of Kendra’s dear friend, Holley Rothell Kitchen.

October 13 is metastatic breast cancer awareness day, and we will raise awareness of metastatic breast cancer and the need for research and healing

400

we are releasing 7 new pieces of fine this winter. Can you name all 7?

Fleur pave stud 

Fleur medallion pendent

Fleur pave short pendent

Fleur medallion stud

Fleur medallion ring

michelle short strand

michelle stud

400

What is an illusion? 

Bonus: How many ways do we create this at Kendra Scott? 

ILLUSION

  • Defined as layering a colored material over Mother-of-Pearl, there are two ways we execute our illusion technique.

    • One way is to gently hammer a thin layer of shell to produce fine crackling, then bond the shell between two layers of dyed resin.

      • Includes: Sky Blue Illusion, Azalea Illusion, etc.
    • The other way is to utilize a thin layer of shell between two pieces tinted glass, adding new dimension to shell’s natural variations.
400

What are some clothing options to wear with layered necklaces? 

slouchy v neck

big sleeves

turtle neckline

a cozy sweater


500

Why is Dr Fuqua and Kendra so passionate about finding a cure for Breast Cancer? 

1 in 8 (12%) women in the US will develop invasive breast cancer during their lifetime.

· Breast cancer is the most common cancer in women worldwide, with 250,000 women and 2,000 men diagnosed in the U.S. this year alone.

· About 40,450 women in the U.S. will die from breast cancer 

500

Winter 1 features multiple re-designed fan favorites: the Presleigh necklace (similar to Phara), the faceted icons, and the open frame Danielle or Elle with CZ. 

How do you convince a customer who already owns these items that it's time for an upgrade?

Presleigh vs. Phara 

The new Presleigh necklace is thinner and sleeker, and perfect for the guy or girl on the go. Since this chain doesn’t need to be wrapped or tied manually, styling the Presleigh is a breeze. Faceted Icons vs. Classic The facets change how the earrings respond to light, giving them the perfect extra shine to dress them up for the holidays. The thinner frame is more modern and on trend with minimalism. 

Open Frame Suite with CZ The CZ detailing ensures that these styles are all the statement with next to none of the weight. While the Open Frame Suite from Fall was perfect for everyday wear, these styles are truly versatile to take from day to night.

500

Can you name all the colors in this collection? 

dichroic glass, jade green illusion, cherry red illusion, grey illusion, peacock illusion, charcoal grey ombre, peach ombre, black cats eye, gld dusted pink illusion

500

We introduced the Elisa Necklace in 2014 as our #1 wardrobe essential. Five years later, we’re introducing two new ways to wear this fan favorite. 

How is this new style different? What colors will they be available in? How will you sell the new design to both KS super-fans and new customers?

The new Elisa chase includes both a multi strand style and a version with a new satellite chain. 

These new designs will be available in our most popular materials – Kyocera Opal and Drusy. 

Layering is the key word to sell these new items! New shoppers will love the multi-strand Elisa as a way to build their new collection more quickly-it’s like two for the price of one! Our VIPs will be excited to layer the new satellite chain with their existing Elisa collection and their new Jolie pendant 

(pro tip: the Jolie short pendant features the same satellite chain).