Scrubs to Subways
Med Comms After Dark
Only in NYC… and Pharma
Clinical Data, NYC Edition
KOLs & NYC Icons
100

 This NYC hospital system shares a name with a famous synagogue and medical school affiliate.

What is Mount Sinai?


100

This review committee must sign off on a deck before it ever sees Times Square.

What is MLR?


100

This annual medical meeting often competes with Broadway ticket availability.

What is a medical congress?

100

 In clinical trials and NYC apartments, this term describes how many people fit.

What is capacity?

100

 In med comms, KOL stands for this.

What is Key Opinion Leader?

200

 In both anatomy and the NYC subway, this word refers to a “line.”

What is the A line?

200

The phrase used when copy is technically accurate but creatively uninspired.

What is “on label”?

200

In both NYC and pharma, this word can describe a “launch.”

What is rollout?

200

This term refers to variability in data—and NYC weather.

What is fluctuation?

200

This NYC figure could also be considered a KOL in fashion.

Who is Anna Wintour?

300

Bellevue Hospital is located in this Manhattan borough (yes, still a trick question).

What is Manhattan?

300

This part of a slide deck always seems to triple in length during review.

What is the safety slide?

300

The garment equally common on NYC streets and in clinical trials.

What is a lab coat?

300

In statistics, this means reliable results; in NYC, it means on‑time trains (hypothetically).

What is consistency?

300

A KOL presentation typically happens at this type of event.

What is a congress?

400

This part of the body shares its name with a major NYC transit hub.

What is the terminal?


400

 In med comms, this term means “this is absolutely not changing.”

What is locked?

400

This NYC landmark and pharma milestone both involve a lot of “firsts.”

What is FDA approval?

400

This metric measures impact in journals and neighborhoods alike.

What is influence?

400

This NYC borough has produced more doctors per square mile than most cities.

What is Manhattan?

500

 EMS professionals in NYC are often referred to by this four‑letter abbreviation.

 What is FDNY?

500

The NYC time when endless client comments mysteriously arrive.

What is 6:00 PM?

500

What every agency employee secretly measures distance by instead of blocks.

What are coffee shops?

500

Both datasets and Manhattan real estate benefit from this key factor.

What is location?

500

The med comms version of a NYC celebrity sighting.

What is a published paper?