Behind the Brand
This is the name of Larry's company.
OLI Digital Consulting
These three main categories of SEO work together to help a website rank well in search and AI results.
What are on-page, off-page, and technical SEO?
This free tool is used to track website traffic, user behavior, and conversions so businesses can understand what’s actually working.
What is Google Analytics (GA4)?
This is a key part of OLI’s website development process, ensuring the business owner and OLI work together to build a site that truly represents the business.
What is collaboration?
A successful website isn’t built in isolation. Collaboration means working closely with the business owner to understand their goals, customers, and brand, so the final website articulates your business, is effective for visitors, and aligned with how the business actually operates.
This premium managed WordPress hosting platform offers faster load times, enterprise-level security, daily backups, and expert support—making it a major upgrade from basic hosting and the platform OLI uses for clients.
What is Kinsta?
This is the premium managed WordPress hosting platform OLI uses to dramatically improve website speed, security, and reliability for clients.
Larry and his wife share two dogs, Otis and Maisy. Their breeds, respectively, are known for being a fisherman's best friend and the butcher's dog.
What is the Labrador and the Rottweiler.
This SEO activity ensures a business’s name, address, and phone number are listed accurately and consistently across the web.
What is citation building?
This is the jargon used to explain valuable actions taken on a website.
What are conversions?
This global standards organization defines best practices OLI follows to ensure websites are accessible, well-structured, and built correctly.
What is the World Wide Web Consortium?
The World Wide Web Consortium (W3C) develops standards and guidelines to help everyone build a web based on the principles of accessibility, internationalization, privacy and security.
This hosting feature protects business websites by allowing them to be quickly restored if something breaks, gets hacked, or an update goes wrong.
What are daily backups?
Daily backups mean a website can be restored to a previous working version with minimal downtime or data loss. This provides peace of mind for business owners and is a critical advantage of professional hosting platforms like Kinsta—especially compared to cheap hosting that may not back up sites at all.
This is what OLI prioritizes over quick wins or one-off projects when working with clients and partners.
What are long-term relationships?
OLI focuses on partnerships where both sides grow together over time, rather than transactional, short-term engagements.
This on-page SEO practice improves page speed, accessibility, and search visibility by properly sizing, naming, and tagging images.
What is image optimization?
This platform helps website owners monitor search performance, discover technical problems, and understand how Google views their site.
What is Google Search Console?
This is how OLI views a properly built website—not just as an online presence, but as something that actively creates value for the business.
What is a digital asset?
A website should do more than exist. As a digital asset, it supports marketing, builds credibility, generates leads, and grows in value over time, just like any other business investment. When built correctly, it works for the business 24/7.
This Kinsta feature allows you to safely test updates, changes, and fixes before they go live on a client’s website.
What is a staging site?
A staging site is a private copy of a live website used for testing changes without risking the real site. It prevents broken pages, downtime, or lost leads and allows updates to be reviewed and approved before going live - something professional hosting platforms like Kinsta make easy.
This is Larry's favorite hobby, and he owns too many of these to count, including models from Gibson, Fender, Gretsch, and Tennessee’s own JW Gallagher, both electric and acoustic.
What are guitars?
I loved guitars since the first time I played one and have major GAS (guitar acquisition syndrome). I have a hard time selling them, but make me an offer.
This strategy, heavily endorsed by OLI, focuses on providing clear, useful information for users, not stuffing pages with keywords for search engines.
What is user-focused, high-quality content?
This all-in-one digital marketing platform is one of the primary tools OLI uses to research keywords, analyze competitors, and track website performance for clients.
What is SEMRush?
This type of website is fast, user-friendly, search-engine friendly, and designed to turn visitors into leads or customers.
This hosting architecture isolates each website in its own environment, improving security, performance, and stability—one reason OLI uses Kinsta.
What is containerization?
Containerization means your website isn’t sharing resources with other random sites. Each site runs in its own secure “container,” so traffic spikes, hacks, or problems on another site won’t affect yours. This is a major upgrade over traditional shared hosting.