Paid
Email
Social
Optimization
Analytics & Research
100
This company takes more of our money than any other vendor any given month
100
This is the correct spelling of our current/primary Email Service Provider
Klaviyo
(CLAY-VEE-OHHHH)
100
This is the primary metric of success for the Social Team
Interaction Rate
100
This is the testing tool that the Optimization team uses to run experiments
Optimizely
100
This is the name of the database provider used at Ramsey Solutions
Redshift
200
This version of iOS is the bane of Paid Media's existence (XX.XX)
14.5
200
This is the content that displays when an email client has images turned off
Alt Text
200
This is the ratio of Give vs. Ask posts that we recommend for any Organic Social Platform (X/X)
80/20
200
This is the minimum recommended length of time to run a split test
2 weeks
200
This is the main Survey Software that the Research team uses
Alchemer
300
The tactic when we serve an ad to someone who has already had an encounter with us
Re-targeting or re-marketing
300
This version of iOS effectively killed the Open Rate metric as a meaningful statistic (XX)
15
300
This is the full name of the largest Ramsey-Owned Facebook group
THE Ramsey Baby Steps Community
300
This is the average success rate of split tests
15%
300
If you up the conversion rate of a form from 5% -> 6%. This is the percentage lift
20%
400
The letters "CPM" stand for this
Cost per mille
400
This is the average time, in seconds, that a user views an email
6-8 seconds
400
This is the tool the Organic Social team uses to manage our Social platforms
Sprinklr
400
This is the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance
Statistical significance
400
This is the number of people the Research team needs for a "Gen Pop" study. (Within +/- 50)
1,000
500
This is the amount the Paid Team spent in 2021
( +/- $1 Million )
$30 Million
500
This once popular web-design HTML element is how modern-day emails are still built
Table
500
The target interaction rate range for Dave's Facebook posts
0.05 - 0.2%
500
This is a technique for testing a hypothesis in which multiple variables are modified
Multivariate testing
500
This simulation, named after the famous gambling city in Monaco, is used by analysts to run thousands of scenarios in a few seconds
Monte Carlo simulation