Social Influences
"Have a break, have a..."
What is KitKat?
Learning how to adapt to a new culture.
What is acculturation?
Deciding whether to put self-interest or the interest of others first.
What is a social dilemma?
A product that might help you to survive a certain natural disaster.
What is an earthquake bed?
This company just dropped the "Donuts" from its name in order to focus more on the coffee business.
What is Dunkin'?
A consumer on whom others rely for information about the market place in general. The "video game guy" is an example.
What is a market maven?
Many Eastern cultures emphasize one's connections to others rather than their own individuality, a value called...
What is collectivism?
An illegal market in which consumers often pay exorbitant amounts for items not readily available.
What is the black market?
A product that has a very short life cycle.
What is a fad?
"The Quicker Picker Upper"
What is Bounty?
A group that we desire and want to be like.
What is an aspirational group?
The grouping of consumers according to common characteristics. Hint (because I like y'all): it is the process not the result.
What is clustering?
"Because you're worth it!"
What is L'Oréal?
The last group in the adoption process to buy a product.
What are laggards?
When a star "pretends" to like a product, it is called...
What is celebrity endorsement?
We do not want to be part of or associated with this kind of group.
What is a dissociative group?
"There are some things that money can't buy. For everything else, there is..."
What is Mastercard?
A theory that proposes that individuals have a drive to compare themselves with other people.
What is social comparison theory?
A concept that suggests that products go through introduction, growth, maturity, and decline.
What is the product life cycle?
A set of actions or words performed in a regular way, often as part of a religious ceremony
What are rituals?
The process by which we learn to become consumers.
What is consumer socialization?
A goal that stresses mastery, self-assertiveness, self-efficacy, strength and no emotion.
What is an agentic goal?
An organized activity in which consumers avoid purchasing products or services from a company whose policies or practices are seen as unfair or unjust.
What is a boycott?
"Imagination at work"
What is General Electric?
She is not only the last living Golden Girl but also the spokesperson for Snickers.
Who is Betty White?