Extra, Extra! Read All About It!
IYKYK
Another (OP)One Bites the Dust
Tags and Grab Bags
They Who Slay
100

For News display sponsorships, there should be this many copies (in total) of each creative size trafficked.

What is 4?

100

CLT

What is Creative Level Targeting?

100

If a revision comes in after a placement is already pushed to the ad server, this option must be selected in order for the revision to be implemented in Operative One.

What is Acknowledge Changes?

100

This is the minimum video bit rate accepted for site served creatives.

What is 15,000 kbps (15 mbps)?

100

The SVP for Digital Ops & Services.

Who is Amanda Kis?

200

When these 2 creative sizes are running on News display sponsorships of 100% SOV, a separate placement must be booked by planning.

What are 728x90 and 970x250?

200

POE

What is Point of Entry?

200

This type of ticket in Operative One does not get pushed over into an ad server.

What is Flat File Production System?

200

These 3 VAST tag vendors are currently supported by the Macro Injector.

What are Brightline, Extreme Reach, and DV Extreme Reach?

200

This Planning Manager sends out the Missing Assets/IOs and Inactive Report each week.

Who is Sawyer Kaplan?

300

We set this priority number for News Homepage Takeovers/Homepage Roadblocks.

What is 2?

300

CTR

What is Click Through Rate?

300

For ROS display placements billing off of 3p, this is the standard percentage that must be booked as the buffer in Operative One.

What is 6%?

300

DAILY DOUBLE: According to the NBCU Creative Guidelines, these 3 frame rates are accepted for site served creatives.

What are 23.98, 29.97, and 25 fps?

300

This is the EVP of AP&O.

Who is Ryan McConville?

400

Lightbox and Avalanche tags come from this vendor.

What is Responsive?

400

IO

What is Insertion Order?

400

The Contracted Quantity in GAM is this term in Operative One.

What is Order Quantity?

400

For Sizmek and Flashtalking click trackers, the $ must be replaced with this in FreeWheel.

What is %23?

400

Our Ad Sales HR Manager.

Who is Tapan Patel?

500

We set up these 3 inventory blocks for CNBC display sponsorships of 100% SOV, so that other advertisers don't run on the sponsored pages.

What are Athena, Badge, and Immersive?

500

OSI

What is On Schedule Indicator?

500

If a product is "Unmeasured", the Push Quantity must be manually updated by the Campaign Manager to match this number, prior to pushing the placement into FreeWheel.

What is the Inventory Quantity?

500

All MRM Industries must be excluded for Solo ads except this one.

What is Sugar Manufacturing?

500

The EVP of Planning and Inventory.

Who is John Alleva?