What is using other people or organizations to bring in customers via ads or content on their website
100
Number of times people see a certain piece of web content
What is IMPRESSION
100
Search Engine Optimization
What is m
aking a website or web page rank high in online search results
100
Example: visit a website, then sign up for a newsletter, and then buy a product
What is FUNNEL
100
CTA
What is CALL TO ACTION
200
TRAFFIC
What is amount of people who visit a website
200
Word or phrases used to search for online content
What is KEYWORD
200
MULTICHANNEL
What is using different marketing platforms
200
Example: HubSpot, MailChimp, Act-On
What is MARKETING AUTOMATION
200
CTR
What is CLICK THROUGH RATE
300
FUNNEL
What is series of events or actions a person takes in moving from being a potential customer to an actual customer
300
Percentage of people who click on links on web pages or in marketing emails
What is CLICK THROUGH RATE
300
SEARCH ENGINE MARKETING
What is advertising on search engines
300
Example: AdWords, Bing Words
What is SEARCH ENGINE MARKETING
300
SEO
What is Search Engine Optimization
400
CALL TO ACTION
What is text or image on a web page that asks a visitor to do something like read more content, join an email list, sign up for a webinar, buy a product, etc
400
Percentage of website visitors who leave a website quickly without really looking at it
What is BOUNCE RATE
400
MARKETING AUTOMATION
Using software or online services to automates and measure marketing efforts with things like marketing emails, customer relationship management, social media, reporting, and analytics
400
EXAMPLE: using website banner ads, Facebook ads, and marketing emails
What is MULTICHANNEL
400
SEM
What is SEARCH ENGINE MARKETING
500
BOUNCE RATE
What is percentage of website visitors who leave a website quickly without really looking at it
500
Using different marketing platforms
What is MULTICHANNEL
500
CLICK THROUGH RATE
What is Percentage of people who click on links on web pages or in marketing emails