Verbal
The dictionary definition of a word; the objective meaning
Denotation (Denotative meaning)
A speech that suggests something is good or bad, desirable or undesirable, centers this kind of thesis statement
Statement of Value
Charisma, Character, and Credibility
Ethos
The use of another person’s information, language, or ideas without providing proper citation
Plagiarism
Language used by certain groups that may be too technical or specialized to be understood by the general population
Jargon
A persuasive thesis statement that includes the word "should"
Policy Statement
Logical Appeals
Logos
Selection, Organization, Interpretation
The study of meaning, or the association of words with ideas, feelings, and context
Semantics
A subgoal of persuasion, where the speaker asks the audience to stop doing something they have been doing.
Discontinuance
Emotional Appeals
Pathos
Exaggerates the series of inevitable and terrible consequences that will follow from performing the action you want to go against
Slippery Slope Fallacy
Theory suggesting that people from different language communities perceive the world differently
Linguistic Relativity
Arguments that should never have been made in the form they were
Logical Fallacies
The name of the Greek Philosopher who defined these three words.
Aristotle
The inferences that connect the Claim and the Ground. The reasoning
Warrant
How we use our language shapes our reality, the perception of our reality is determined by our thoughts, and our thought processes are influenced by our language.
Sapir-Whorf Hypothesis
Toulmin's Model can be used to boost this aspect of persuasion
Logical Reasoning
During Amy’s speech, she carefully identified the sources she used and gave credit to all the researchers and authors. She is employing this Ancient Greek concept.
Ethos
What is the difference between denotation and connotation?
Denotation: The dictionary definition; objective meaning
Connotation: What a word suggests; subjective meaning