Company Background
What year was Oreo Introduced to China?
1996
Did Kraft's Operating income increase or decrease from 2003 to 2004?
Decrease
Why didn't China like the initial Oreo flavor?
It was too sweet for their preference
What type of cookie is Oreo considered?
Sandwich cookie
How should Oreo adjust their packaging?
Make it smaller
What is the name of the Head of Biscuits at Kraft?
Shawn Warren
In 2004, what company had the highest net revenue among the major food corporations.
Nestle
What do has a higher consumer preference: Original Oreo or LightSweet Oreo?
Light Sweet Oreo
What is the name of the upgraded version of the Oreo that contained twice the amount of filling as a regular oreo?
Double-Stuffed Oreo
True or false: China should reach out to local influencers to help promote Oreo.
True
What sandwich cookie brand thrived over Oreo in China?
Danone
What was Krafts market share in China in 2004?
10%
What did Oreo rank in purchase intention?
Medium
What did the name Oreo Biscuit change to in 1921?
Oreo Sandwich
Should Oreo focus on new expansion in large scale or local markets?
Local
What % increase did China's GDP experience from 2003 - 2004?
10%
What was Oreo's premium price?
$3.51/kilo
Based on the statistics, consumers preferred which type of cookie over the LightSweet Oreo?
Kraft Normal
Where did Oreo first export to?
What examples of flavors could be introduced that Chinese consumers would prefer?
Green tea
Matcha
Milktea
What year did Phillip Morris purchased Kraft for $12.9 billion?
1988
What % of Oreo sales go to distributors?
60%
What % of consumers strongly agreed that the Lightsweet oreo was fulfilling?
27%
What year did it enter the Mexican market?
1967
What popular Oreo slogan is family oriented?
"Twist, Lick, Dunk”