Persuasive Techniques
What persuasive technique does Ortega use by mentioning her personal connection to Westhaven?
Appeal to ethos (credibility).
"We all want to have pride in our local environment." What part of the speech is this from, and what is its intended effect?
It’s from the conclusion, aiming to unify the community with a shared value (pride).
What is the intended short-term effect of mentioning the new jobs created by the golf course?
To create immediate support from the audience by appealing to economic concerns.
What tone does Ortega use when she describes her love for Westhaven?
Warm and nostalgic.
Why does Ortega start the speech by talking about her connection to Westhaven?
To establish trust and rapport with the local audience.
What technique is Ortega using when she repeats "Golf, golf, golf!"?
Repetition for emphasis and to create a lighthearted tone
"The Showgrounds are an underutilised space that the council cannot afford to maintain." What argument does this support?
It supports the argument that the area is in disrepair and redevelopment is necessary.
What is the intended long-term effect of emphasising the tourist revenue that the golf course will bring?
To convince the audience that the project will have lasting economic benefits for the town.
What tone is used when Ortega discusses the declining use of the Showgrounds?
Concerned and pragmatic.
Why does Ortega bring up the decline in bookings at the Showgrounds before discussing the proposed golf course?
To justify the need for redevelopment and set the stage for why the golf course is a better alternative.
By referencing statistics about golf participation in Australia, what persuasive technique is Ortega employing?
Appeal to logos (logic), using data to justify the project.
"I grew up here – just round the corner on Regan Street actually." What is the purpose of this statement?
To build personal credibility and show she is one of the community.
What immediate reaction is Ortega aiming for by mentioning the dilapidated state of the Showgrounds?
To evoke a sense of urgency and a desire to take action to improve the area.
What tone does Ortega shift to when talking about the potential for tourism?
Optimistic and forward-looking.
Why does Ortega reference the potential economic benefits of tourism after discussing the community benefits?
To show that the project will benefit both the local community and the wider economy.
When Ortega contrasts the deteriorated state of the Showgrounds with the potential improvements, what persuasive technique is she using?
Appeal to pathos (emotion), by evoking concern for the community and hope for the future.
"If you have a look at the photo on the screen behind me, you will see exactly what I mean." What rhetorical purpose does this line serve?
To provide visual evidence to reinforce her argument about the state of the Showgrounds.
How does Ortega aim to position the golf course as beneficial for both locals and tourists?
By highlighting the creation of greenspaces, public running tracks, and facilities like a mini-golf course that can be used by everyone.
How does Ortega’s tone change when she talks about the jobs and financial benefits the development will bring?
Practical and reassuring, focusing on the economic advantages.
Why does Ortega include images of the dilapidated Showgrounds in her argument progression?
To provide visual evidence that supports her claim of neglect and need for redevelopment.
What persuasive technique is Ortega using when she invites the audience to give feedback on the development proposal?
Appeal to inclusivity and unity, making the audience feel involved in the decision-making process.
"We have a significant budget at our disposal, meaning that we can bring the Showgrounds to life in a way not seen since the bustling, exciting Westhaven Shows many decades ago." What is the intended effect of this statement?
To reassure the audience about the financial capability of the developers and evoke nostalgia for the past.
What is the intended long-term effect of Ortega's appeal to community pride and involvement in the decision-making process?
To foster a sense of ownership and investment in the project, making it harder for the community to oppose the development.
When Ortega mentions that some community members will be concerned about losing the space, how does her tone shift?
Compassionate and understanding, showing empathy for their concerns while offering reassurance.
Why does Ortega conclude her speech with a discussion of community pride and involvement?
To leave the audience feeling unified and motivated to support the project, as well as to emphasize that they have a voice in the decision.