Show:
Initial
Research
Guesting: CRM
Guesting/Retention
Event Day/Post Event/Follow Up
100

a global marketing company specialised in the organisation of physical and virtual projects dedicated to the C-level

What is Ortus Club?

100

2 scrapping tools we use at the Ortus Club

Apollo, Wiza
100
Everyone that we should not contact

What is DNC

100

a set of questions that we encourage guests to answer before the event

What is Engagement Questions (EQs)

100

This person represents Ortus in a roundtable and makes sure to welcome everyone as the discussion starts

What is MOC

200

This is where you can find all the relevant information: internal/update documents, website link, Venues, Mods and number of attendees for every project.

What is State of Play (SOP)?

200

Something you should exclude when scraping data from Wiza

What is mobile number?

200

You receive an automatic email response with
“This person is no longer employed in this company.” The lead status is a

What is Unqualified?

200

An RSVP has called you a day before your event and said they can no longer join due to an emergency. What lead status are they now?

What is Dropped?

200

Purpose of probability score

To gauge which guests might drop, To predict how many guests will arrive, etc

300

These people are representatives of Ortus in charge of communicating and coordinating updates from the client to the guesting director and vice versa, essentially, they are the salespeople.

What is Client Director?

300

this type of research approach can be identified by using the "Current Job Title" Filter on Sales Nav

Targeted Research Approach

300

What do we call leads that are NOT targetted?

What is Cheekies?

300
this campaign involves messaging leads directly to Linkedin without sending a request

What is Open Profile (OP) Campaign

300

a tab in our internal where we keep track of all our mass email send-outs and indicates how well and effective your send-outs are according to the number of your email engagements

What is Campaign Analytics?

400

This is a sheet shared with the client. It contains all the information that the client needs to know throughout the time that we are working on the project

What is Update Sheet?

400
Riddle:
People can get in and out of me, you just need to carefully take a lot of steps. I can fit more people than how a stadium can. Millions and more, I want to have them all. I can give you some, just not each and everyone.

What is Hubspot?

400

What is the difference between In Comm Passive Silver and In Comm Passive Gold?

Gold = moderators / clients
Silver = past guests

400

The maximum number of a Linkedin Connection Campaign in a week?

*mature accounts*

100 - 200 per week, depending on maturity

400

4 types of people that are present on the event day

MOC, Moderator, RSVPs/guests/accepted, client attendees, speaker/panelists, photographer, event helper

500
Riddle:
I don’t live up to my name. I’m neither colored nor sad. A book not made of paper. No stories, not even rhymes. Difficult, Complex, Evolving. Are what I use to define. No worries, I got you. I’m here to be your guide

What is Blue book?

500

3 types of advanced research

What is deep dive, proposed companies and cheekies?

500

What do we call our top-targetted leads?

What is AS/A Star?

500

A campaign utilizing the connections of current Ortus members

IC Campaign

500

This person is a subject-matter expert who drives the conversation, discusses the key points, and makes sure everyone in the room during the event is engaged.

What is a moderator?