Entrepreneur Basics
Ideas & Innovation
Money Matters
Marketing & customers
Business Planning
100

This is a person who starts and runs their own business.

What is an entrepreneur?

100

A new or creative idea for a product or service.

What is innovation?

100

The money a business earns from selling products or services.

What is revenue?

100

The group of people a business wants to sell to.

What is a target market?

100

A written document that explains how a business will operate and succeed.

what is a business plan?

200

This word describes the chance that a business might fail or lose money

What is risk?

200

This happens when a business solves a customer’s problem

What is meeting a need?

200

The money a business spends to operate.

What are expenses (or costs)?

200

This “P” refers to how much a product costs

What is price?

200

The section of a business plan that explains the product or service.

What is the product description?

300

The main reason most entrepreneurs start a business: to make this.

What is profit?

300

A simple version of a product created to test an idea.

What is a prototype?

300

When revenue is greater than expenses, a business has this.

What is profit?

300

Using social media, ads, or influencers to promote a product.

What is marketing?

300

This part explains how the business will make money.

What is the revenue model?

400

A business owned and run by one person is called this.

What is a sole proprietorship?

400

Improving an existing product instead of creating a brand-new one.

What is product improvement?

400

When expenses are greater than revenue, a business has this.

What is a loss?

400

A logo or name that helps customers recognize a business.

What is a brand?

400

Setting goals and deciding how to achieve them.

What is planning (or strategy)?

500

Someone who invests money into a business hoping to earn more later.

What is an investor?

500

Companies like Uber and Airbnb are examples of this type of business.

What is a startup?

500

The point where a business makes just enough to cover costs.

What is the break-even point?

500

The total expense a business incurs to gain one new customer, calculated by dividing total sales and marketing costs by the number of new customers acquired in a specific period

Customer acquisition cost

500

A prediction of future income and expenses.

What is a financial forecast?