1. An effective time-management approach for the manager of a large staff of employees would be to:
NCCTE.9_12.ME.MA52.1.02
RBT:
A. build flexibility into his/her schedule.
B. fill each day's work schedule completely.
C. block off six hours of uninterrupted work time daily.
D. delegate most managerial responsibilities to an assistant.
What is A. build flexibility into his/her schedule.
100
6. What type of buying behavior involves low customer involvement, significant brand awareness, and a desire
for change?
NCCTE.9_12.ME.MA52.1.03
RBT:
A. Status-oriented
B. Risk-taking
C. Variety-seeking
D. Brand-insisted
What is C. Variety-seeking
100
Habitual
When customers have low involvement with a product and there is little difference among brands, what type
of buying behavior are they exhibiting?
100
20. How does a marketing plan affect the way the marketing team plans its strategies?
NCCTE.9_12.ME.MA52.1.04
RBT:
A. The team has more difficulty planning strategies.
B. The team can plan strategies up to 10 years in advance.
C. The team can plan strategies with more precision.
D. The team can plan strategies more quickly.
What is C. The team can plan strategies with more precision.
200
2. The essence of time management is to:
NCCTE.9_12.ME.MA52.1.02
RBT:
A. set a fixed schedule and follow it.
B. eliminate the need to prioritize activities.
C. focus on spreading work over a period of time.
D. control events in order to accomplish priorities.
What is D. control events in order to accomplish priorities.
200
Technological advances can help companies provide more customer service with fewer employees, but why
must the companies be careful?
NCCTE.9_12.ME.MA52.1.03
RBT:
A. Technology cannot provide 24-7 service.
B. Computers and telephones break down regularly.
C. Current employees may go on strike.
D. Customers may feel they are losing their human touch.
Customer may feel they are losing the human touch
200
16. A manufacturer expects product sales to increase during the coming year. How does this information affect
product production?
NCCTE.9_12.ME.MA52.1.04
RBT:
A. Production should decrease.
B. Production should increase.
C. Production should remain stable.
D. Production should not be affected.
What is B. Production should increase.
200
Acting unethically
An energy company has misrepresented its financial status on its latest accounting reports. This is an
example of which negative action companies should avoid taking:
200
21.Which of the following is an example of an internal change that could affect a business's sales forecast?
NCCTE.9_12.ME.MA52.1.04
RBT:
A. A direct competitor is planning a new promotional campaign.
B. The birth rate increased following the Iraqi war.
C. A new product line is to be offered by the business.
D. The economy is struggling with a major drop in stock market prices.
What is C. A new product line is to be offered by the business.
300
3. Rob wrote down the following information:
1. Finish research paper Tuesday
2. Call for dental appointment
What time management approach did Rob use?
NCCTE.9_12.ME.MA52.1.02
RBT:
A. Setting objectives
B. Delegating activities to others
C. Using free time
D. Identifying time wasters
4.
What is A. Setting objectives
300
Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to
invest in new products rather than to remodel its offices. This is an example of which positive action
companies should take:
NCCTE.9_12.ME.MA52.1.03
RBT:
A. provide excellent customer service.
B. align strategies and activities with goals.
C. demonstrate corporate responsibility.
D. utilize touch points to reinforce company image.
B. align strategies and activities with goals.
300
17.When conducting an external environmental analysis, businesses often focus on:
NCCTE.9_12.ME.MA52.1.04
RBT:
A. previous demand.
B. industry growth.
C. marketing goals.
D. financial costs.
What is B. industry growth.
300
a car.
Complex buying behavior is most likely involved when the customer is purchasing:
300
22. The financial component of a marketing plan helps a business to compare the projected costs of
implementing the plan with the expected:
NCCTE.9_12.ME.MA52.1.04
RBT:
A. benefits.
B. expenses.
C. losses.
D. strategies.
What is A. benefits.
400
Motives, perception, attitude, lifestyle, personality, and abilities are __________ factors influencing
consumer behavior.
NCCTE.9_12.ME.MA52.1.03
RBT:
A. economic
B. social
C. political
D. psychological
What is D. psychological
400
Positive and negative results can often be directly related to a company's
NCCTE.9_12.ME.MA52.1.03
RBT:
A. taxes.
B. actions.
C. name.
D. location.
B. actions.
400
18. One of the main reasons for developing a marketing plan is to identify the strategies necessary to achieve
the marketing:
NCCTE.9_12.ME.MA52.1.04
RBT:
A. functions.
B. objectives.
C. mix.
D. share.
What is B. objectives.
400
Pricing strategies
What type of information do businesses include in their marketing plans?
400
23. An international soft-drink company that wants to add bottled spring water to its product mix has
determined there are four major brands that currently hold the majority of the market share for that
product. The strengths and weaknesses of each potential competitor have been examined. This is an
example of a(n):
NCCTE.9_12.ME.MA52.1.04
RBT:
A. action plan.
B. marketing strategy.
C. situation analysis.
D. purpose and mission.
What is C. situation analysis.
500
5. If a business lowers the price of a product for the purpose of taking business away from competitors, the
result of this action often is a(n):
NCCTE.9_12.ME.MA52.1.03
RBT:
A. decrease in cost.
B. increase in profit.
C. gain in market share.
D. reduction in staff.
What is C. gain in market share.
500
Customers are more likely to spend a lot of time evaluating several options before buying a product when:
NCCTE.9_12.ME.MA52.1.03
RBT:
A. the product is perishable.
B. the product is expensive.
C. the need is immediate.
D. brand insistence is a factor.
B. the product is expensive.
500
19. If you were trying to convince someone to use quantitative sales forecasting, which of the following factors
would you stress?
NCCTE.9_12.ME.MA52.1.04
RBT:
A. variety of opinions
B. factual basis
C. minimal cost
D. ease with which findings are understood
What is B. factual basis
500
opportunities and threats.
The purpose of the marketing planning process is to balance the internal strengths and weaknesses of a
company with its external
500
24.What should Jason avoid doing to shorten his sales cycles?
NCCTE.9_12.ME.MA52.2.01
RBT:
A. Avoid answering objections
B. Rely on other team members for product knowledge
C. Always use the same sales presentation
D. Improve the qualification process
What is B. Rely on other team members for product knowledge