Show:
In the beginning
By the numbers
Potpourri
Search Ads
Keywords
Purchasing
Assessing
display ads
Improving
100
The way firms reach out to target consumers
Outbound Marketing
100
$233 Billion
Annual spending Budget for Digital Advertising based upon $116 B for 2013 and 15% annual growth
100
TV Commercial or Radio Commercial
Paid Media
100

(links to websites based on relevance or user popularity, for which companies do not pay anything) 

Organic Links
100
100 Million
Number of Keywords purchased by Trip Advisor in 2010
100
Top Left side of search engine results
Golden Triangle
100
Number of times a search ad is seen by the consumer
Impressions
100
immediate action or brand awareness
two objectives of Display ads
100
Ads that match the website topic
Contextual ads
200
Search and Display Advertisements
Digital Outbound Market
200
-$30 Billion 
estimated loss of revenue based upon time spent on line by consumers versus money spent on advertising
200
Company's website
Owned Media
200

search ads, for which companies pay. 

Paid Links
200
Words bought to prevent ads from appearing in a search
Negative Keywords
200
How relevant is the ad to the consumer 
Quality Score
200
Number of click per impression
Click through Rate
200
advertisers and publishers
The two players in the display ad field
200

ads shown to consumers who have previously visited a company’s website. 

Retargeting ads
300
On line advertising where brands create sponsored content that blends into the main story or editorial content of an Article
Native Advertising
300
80%
Percentage of online sessions that start with a search of some kind
300
Consumer sharing Information on Twitter Facebook or other social media 
Earned Media
300
Which comes first in the search results page 
Paid Links
300
Buying your own name 
Branded Key words, preventing a competitor from appearing before your organic link
300
How quickly a consumer leaves a website after landing there without going to another page or completing an action  

Bounce rate

determines the Quality of the landing page

300
percentage of clicks that led to a completed actions desired by the company
Conversion rate
300

two types of intermediaries that help connect advertisers (buyers) with publishers (suppliers). 

Ad Networks and Ad Exchanges
300

algorithmically selected from a portfolio of potential ads based on known consumer attributes 

Morphing display ads

400
1% to 3% Click through Rate (CTR) verses .02% for Banner Aid 
CTR of Native Advertising
400
25%
Percentage that search ads help increase click through rates
400

aligning a website with search engine algorithms

Search Engine Optimization (SEO)

400

The highest bidder pays the amount bid by the second-highest bidder. 

Second-price auction

400

bid on generic or category keywords. 

Ways to get your brand in front of consumers when they are doing generic search
400
Quality Score and Cost per click
Two factors used to determine an ads position on the page
400
Below 10 %
CTR for search ads
400
Cost per thousand impressions
Pricing to chose if building brand awareness
400

measurements of online clicks and sales do not necessarily prove that online advertising caused an increase in sales. 

Causation
500

The dollar value of a customer relationship, based on the present value (PV) of the projected future cash flows from the customer relationship. It represents an upper limit on spending to acquire new customers.

Customer Lifetime Value
500
$49.00 plus shipping
How Much a Pro Standard headwear Hat cost
500

an Offering that creates a superior value for customers, benefits the company and its collaborators

Optimal Value Proposition (OPV)

500

Content that is most relevant for that particular product or service search.

Landing Pages (typically not the home page
500

programmed computer code that executes tasks automatically 

Scripts: 

monitor the popularity of search terms in your portfolio

500
Amount a firm bids on  particular keyword
Cost per click
500
2% and down 
Conversion rates
500

If generating clicks and conversion

Same metrics as search ads
500

correlate clicks and sales, 

Correlation