Who Am I?
The group of customers a business aims to attract
What is a Target Market?
What is a Customer Base?
A business gives every 10th purchase free.
What is a Customer Loyalty Program?
This P relates to the amount of Money a Product is Sold For?
What is Price?
This stage of the Product Life Cycle is when the product first hits the market
What is Introduction?
The process of of collecting information before making marketing decisions.
What is market research?
The stage of the Product Life Cycle usually experiencing an increase in Sales
What is Growth?
A Business Advertises on TikTok.
The P that involves employees with specialised training to sell a Product
What are People?
The image consumers have of a business.
What is Brand Identity?
I am used to build positive relationships between a business and the public
What is Public Relations?
This is used as a reactive approach after negative publicity?
What is Crisis Public Relations (PR)
A business changes to recyclable packaging materials to appeal to customers.
What is Green Marketing?
The P relating to Advertising?
What is Promotion?
Business must protect this when collecting customer information online.
What is Customer Privacy?
I help businesses understand patterns, trends and customer preferences by examining collected information.
What is Data Analytics?
A Business' image and personality in the minds of consumers.
What is Brand Identity?
This P refers to where a Product is Sold
What is Place?
The steps involved in delivering a service
What is Process?
This involves a follow up within 30 seconds of collecting this information
What is Email Marketing?
I can be demographic, geographic, psychographic or behavioural, and businesses use me to divide customers into smaller groups.
What is Market Segmentation?
Consumer behaviour and Consumer trends help businesses understand this.
What is a Target Market?
It is tangible and customers can see it.
What is Physical Evidence?
Businesses use me to improve their visibility on search engines without relying solely on paid advertisements.
What is Search Engine Optimisation (SEO)?
This stage of the Product Life Cycle may require extension to maintain sales
What is Maturity?