SEO
This 3-letter acronym represents the core metric search engines use to decide where your page ranks
What is Search Engine Optimization?
Key brand/company topics defined in social calendars
What are content pillars?
This platform places paid ads on both Instagram and Facebook
What is Meta?
In Google Ads, this score (graded from 1 to 10) measures the relevance of your keywords, ads, and landing page to determine your ad rank and cost.
What is Quality Score?
This structural HTML tag is reserved for the main title of your article or page, and you should generally only have one of them per page.
What is an H1 tag?
This text is previewed in search engine results and describes the page in simplified sentences, under 150 characters.
What is Meta Descriptions?
Under 60 seconds and highly addictive, these short-form vertical videos are Instagram's direct answer to TikTok
What are Reels?
This is the critical first 1 to 3 seconds of a video ad designed to immediately grab attention and stop a user from scrolling past.
What is a hook?
Utilizing keywords, this standard text ad format requires you to input up to 15 headlines and 4 descriptions, which Google's AI dynamically mixes and matches to see which combination performs best.
What is a Responsive Search Ad? / What is an RSA?
On platforms like Instagram and TikTok, this specific user action (saving a post to a collection or folder) has surpassed "likes" as one of the heaviest-weighted signals for organic algorithmic boost.
What is a save?
This term refers to the practice of stuffing too many target keywords into your content, which can actually get your site penalized by Google.
What is Keyword Stuffing?
This free meta management tool helps teams schedule posts and monitor feeds in one dashboard.
What is Meta Business Suite?
This common metric is calculated by dividing total ad spend by the number of times a user actually clicks on your ad.
What is Cost-Per-Click, or CPC?
To prevent your ads from showing up for irrelevant searches (like "free" or "cheap" when you sell luxury goods), you should add these to your campaign.
What are negative keywords?
This free tool provided by Google is essential for any brick-and-mortar store looking to show up in Google Maps and local search queries.
What is Google Business Profile? / What is Google My Business?
This XML file acts like a roadmap for your website, listing all your important pages so search engine bots can easily find and crawl them
What is a sitemap?
While "reach" measures unique viewers, this metric tracks the total number of times your content was displayed on screen, meaning one user can count multiple times.
What are impressions?
To make sure ads are effectively getting results, marketers look at this metric, dividing the total number of clicks your content receives by its total number of impressions (views)
What is Click Through Rate (CTR)?
This fully automated campaign type allows advertisers to access all of Google’s channels—including Search, YouTube, Shopping, and Maps—from a single campaign.
What is Performance Max / PMAX?
Rather than narrowing your reach with detailed interests or demographics, this scaling strategy relies entirely on the platform’s algorithm and your ad creative to filter out the right customers.
What is broad targeting?
To prevent a web crawler from indexing a page while still allowing it to discover and follow links on that page, you would use this specific HTML meta tag value.
What is noindex / nofollow?
This term describes social media content that is generated by your customers or fans rather than your brand's creative team.
What is User-Generated Content, or UGC?
When you want to target users who have already visited your website but didn't buy anything, you use this tactic.
What is retargeting or remarketing?
This highly visual campaign type, which replaced Discovery campaigns, is designed specifically to capture attention across visually rich environments like YouTube Shorts, Gmail, and the Google Discover feed
What is Demand Gen?
These are links from external websites pointing back to yours, serving as "votes of confidence" in the eyes of search algorithms.
What are backlinks?