Outsourcing
Market segmentation
Resistance to change
100

True or False? / All companies engage in outsourcing.

False

100

What is market segmentation?

Process of dividing the market into subgroups based on defined attributes

100

Who introduced the forcefield analysis tool? (Full name)

Kurt Lewin

200

What is outsourcing?

A practice used by different companies to reduce cost by transferring portions of work to outside suppliers rather than doing them internally.

200

three types of factors in segmentation, and 3 examples for each

Demographics: Age Gender Marital status Income group Social class Education Profession Religion Language

Psychographic: Status Values Cultures Interests Politics Causes/beliefs Buying habits Decision factors

Geographic: 

Location: Urban Rural cosmopolitan or closed Multicultural Island low/uplands

Climate: Desert Tropical four-season seasonal rain humidity

200

In the force field analysis model, what is the name given to the force that causes resistance to change

restraining forces

300

Name 1 advantage of outsourcing

Reduction of operating costs 

NOT: Loss of jobs, Customer resistance, Reduction in managerial control 

300

One advantage + one disadvantage of market segmentation

Advantages:

- identifies gaps in the market

- better focus for the business

- cater to customers better

Disadvantages:
- high costs for R&D, promotions
- need for product variations for each market segmentation, heavy investment
- difficulty in distribution

300

Name at least 2 constraints to change

Cost

Resistance to change

Public opinions

Cultural barriers

400

What are limitations of outsourcing

Quality problems

400

Name at 3 Reasons for market segmentation 

- better understanding of customers

- growth opportunities

- support for product differentiation

400

Reasons for why there is resistance to change (name at least 3)

Self interest

Low tolerance of change

Misinformation

Misinterpretation

Ambivalence

500
Type of business operations that are likely to be outsourced (Name 2)

 Accounting and Manufacturing 

NOT:Sales, Strategic planning 

500

what does D.A.M.A.S stand for?

Differentiated - each segment must be unique

Actionable - be able to address the needs of each segement

Measurable - size and purchasing power must be quantifiable

Accessible - products/services must be able to reach customers in a cost-effective way


Substantial - each market segment must be arge enough to generate profits


500

Name at least 3/6 change approaches to deal with resistance to change 

Education and communication

Participation and involvement

Facilitation and support

Negotiation and agreement

Manipulation and co-option

Explicit and implicit coercion